Devina Kirana Ayu Decides to Start a Business After Returning from South Korea

Kapanlagi.com - Artist Devina Kirana Ayu has not been seen on television for a long time. As it turns out, the former girlfriend of Billy Syahputra has been busy with her women's accessory business for the past year.

"Actually, my entertainment career is still up and down. But I don't completely stop because it's my world, my hobby," said Devina Kirana Ayu when met at the launching event of Hermosa in SCBD area, South Jakarta, on Saturday (29/6/2023).

Devina admitted that she currently wants to focus on her business. That's why, for now, she chooses to take a break from the acting world.

"There are still offers, but for now, I am focused on running my business. Once everything is running smoothly, I will focus on the entertainment world again," said Devina Kirana Ayu.

1. Never Planned

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Entering the business world is not something Devina planned. While wandering in South Korea, Devina saw accessories and eventually came up with the idea of ​​opening a business named Hermosa.

"At first, I didn't know what name to give. Finally, I asked my friend, and the name Hermosa came up. Hermosa is taken from the Spanish language, which means beautiful woman," she said.

"Initially, I was on vacation in Korea, specifically in Myeongdong. Then I saw cute accessories, good quality, and affordable prices. Then I became interested in starting this business considering that as an entertainer, accessories are very important," she added.

2. Not Willing to Settle for Less

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Devina doesn't want to settle for less in building her business, so she dives in directly and willingly goes back and forth to South Korea. Currently, she already has her own factory in South Korea.

"In fact, in the past year alone, I have been to Korea 7 times to seriously pursue this business. So, this brand is indeed made in Korea, and we have a factory there," said Devina.

3. Already Sure

Devina is becoming more confident in the business she is running because she has received positive responses from the community. Even her fellow artists friends also support the business she is running.

"I thought, at first I wasn't sure, then I sent it to my artist friends and at first they agreed, that's why I'm enthusiastic," she concluded.

(kpl/aal/glk)