Digital Branding Expert Soegimitro Creates Video Project Collaborating with Dozens of Influencers, Including Vicky Prasetyo, Kalina, and Rio Motret

Kapanlagi.com - Soegimitro, a digital branding expert, recently created a project that caused quite a sensation. It's no wonder, as he enlisted dozens of well-known influencers, including Vicky Prasetyo, Kalina, and Rio Motret, to create a branding video.

The involvement of these influencers is said to have a significant impact on his project. According to him, what they are doing is something new and will be the first of its kind in Indonesia.

"So the branding video and its content are cool in our opinion. We have Rio Motret, many friends who are supporting, friends, influencers, TikTok artists, YouTube and Instagram, basically all the social media and artists are gathering. So, it's highly anticipated because this is a rare event, with dozens of influencers of various ages and genres, from teenagers to Gen Z, participating," said Soegimitro when met at PIK on Friday (10/9).

Vicky, as one of the public figures present on that occasion, praised Soegimitro as a great person. Besides supporting the branding video, the vocalist of Kudeta also plans to collaborate with him in the future for business matters.

"It's really great to work with Mr. Soegimitro. He is indeed a digital branding expert with a very good concept. It's beyond people's expectations, really." Yes, I am indeed involved in this promo video or branding video, but we are also one of those who will become real members to buy this apartment. Because it is also one of the investments for me and my wife," said Vicky.

1. Involvement of Rio Motret

Photo Credit: Personal Documentation

Similar to Vicky, the famous artist photographer, Rio Motret also expressed his happiness to be involved in this project. Moreover, the shooting location used is a place that is very familiar to him.

"I'm really happy, because PIK is actually very familiar to me, hanging out here, I also have a house here, often taking photos here, really happy to be involved in this project," said Rio.

"Actually, I was a little hesitant to invite Rio, because Rio became the talent, he took photos, but this is my team, even though he is more skilled, I am the student, still far behind hahaha," continued Soegimitro while laughing.

2. Unexpected Challenges

Photo Credit: Personal Documentation

Of course, there are various obstacles and difficulties encountered by Soegimitro during this project. One of them is matching shooting schedules or meeting with influencers who each have busy schedules. In addition, there are also unexpected things that happen during the production process.

"Then what happens beyond our control, we never know, for example, today we want to fly the drone but it gets run over by a car, so what happens is we take the existing shots first, we will retake and these friends are ready for reshooting," said Soegimitro.

"So in this project, it can be said that as a branding expert, it's quite costly. In this case, I am also an artist, so if there is no profit, it's okay. So, what is it, inner satisfaction, because it's impossible to gather a lot of people. I just want the results to be good, cool, enjoyed by many people, and friends to enjoy," he concluded.

(kpl/gtr)