From Hobby Eater, Now Steven Andrea Lukita Becomes a Culinary Content Creator Who Generates Lots of Money - Can Pay for His Own Tuition!

Kapanlagi.com - The name Steven Andrea Lukita is known as one of the content creators and food vloggers through the instagram account @makansamakoko. Now, Steven's account has 133 thousand followers, KLovers!

Steven's journey in the world of content creators began in 2016. His eating hobby was accidentally packaged in an interesting content. Unexpectedly, many people liked the content and now his eating hobby can generate a lot of money.

Through his earnings as a creative content creator in the culinary field, Steven can pay for his own tuition, KLovers. Not only that, Steven can also travel abroad with his own money. Very cool!

1. The Beginning of Steven's Eating Hobby Becomes a Money Maker!

The Beginning of Steven's Eating Hobby Becomes a Money Maker / Photo Credit: KapanLagi.com/Matias Purwanto

Becoming a content creator in the culinary field like now, Steven has a story behind it, KLovers. Steven admits that the idea to move in this field emerged when he uploaded food on his social media.

 "Every time we eat somewhere, then we post it on Instagram. It turns out that many people respond in the comment section. They ask where this place is and so on. Finally, my friend gave me the idea to create content like that, and the Instagram account @makansamakoko was created in 2016,” said the young man born on March 31, 1997.

At the beginning of his career as a content creator, Steven still had to share his time with other activities, namely as a student and also helping his family's restaurant in Gading Serpong, Tangerang. However, after his family's restaurant closed, Steven started to take this field seriously in 2018.

"One of the supporters is my mom. My mom said to do activities that are my hobbies, so that I don't get stressed. Well, my hobby is eating, so I eventually focused on being a foodie," said Steven.

In addition to the Instagram account used to create content, the TikTok account with the same name has 40,600 followers. In addition, on TikTok, Koko Steven has another account @steven.lukita with 158,800 followers. 

With this many followers, of course, a lot of money flows into the pockets of fans of the melodious voices of Taylor Swift and The Weeknd. Koko Steven admitted that thanks to his profession as a foodie, he can finance his own education at Bina Nusantara University, travel abroad, and also help his family's economy. It's really cool and admirable, KLovers.

2. Steven's Interest in Exploring Street Food Compared to Fancy Food

Steven's Interest in Exploring Street Food / Credit Photo: KapanLagi.com/Matias Purwanto

For the content of the show, Steven admits that he is more interested in exploring street food rather than fancy food, KLovers. The reason is, besides being a fan of various street food dishes himself, Steven also wants people who watch his posts to be able to try those dishes because they are not too expensive and affordable. And indeed, every time he reviews street food, the insights obtained by the @makansamakoko account are quite high.

"That's what makes me prefer to review street food. Besides, because my taste buds lean towards that, my followers are also more interested in street food," said Steven.

3. Steven's Idea for His Content to Stay Competitive in the World of Content Creators

Steven's idea for the content / Photo Credit: KapanLagi.com/Matias Purwanto

Seeing the increasing competition in the world of content creators, especially in the culinary field, Steven doesn't stay idle. Together with his team, he always strives to come up with new ideas for his content, KLovers. While other foodies may not want to explore well-known restaurants unless endorsed, Steven does the opposite. 

"Now, I'm creating a new category to explore those big restaurants. In my content, I highlight the three most favorite menus and the three least purchased menus there. For the rarely purchased menus, I usually use the hashtag #3MenuJarangDibeliMSK. From several posts, it turns out that the insights are consistently good. From there, I even got to know the PR person from that restaurant. Hopefully, in the future, I can collaborate with them, hehe," he concluded.

So, that's a glimpse of Steven as a content creator in the culinary field, KLovers. Are you inspired too?

(kpl/pur/slm)