Hold Another Fashion Show After a Long Time, Bella Shofie Also Gives Out Gold

Kapanlagi.com - After deciding to take a break from the entertainment industry, Bella Shofie is now focused on growing her fashion business. After previously launching the premium fashion brand Bella Shofie Official, this time she introduces Prince by Bella Shofie, which is more affordable.

Like most other business owners, Bella also faced challenges in the business world during the pandemic. But thanks to her new brand, Prince by Bella Shofie, she is able to rise again, even creating job opportunities for many employees affected by the COVID-19 pandemic.

"So I have several lines, my main line is Bella Shofie Official. That one is expensive. During Covid-19, everything was not going well, and I had more than 10 employees, I was confused about what to do. I was almost stressed at that time. Then I came up with the idea of launching a second line like now, I released simpler and more affordable clothes that can be worn daily," said the mother of one when interviewed by the media.

"Thank God, because of Prince, I actually added more employees. Many people were interested, so Alhamdulillah, they said the pandemic made things difficult, but for me, it has its own blessings. I can hire more people, employees who were laid off," she added.

1. Gelar Fashion Show Setelah Sekian Lama

Photo Credit: Personal Documentation

For the first time, Bella also held a fashion show event again after a long time. In total, there are about 14 fashion items from Pribce by Bella Shofie that she introduced on the catwalk. And of course, the event was also held in accordance with the established health protocols.

"Yes, today is my first fashion show after the pandemic, because so far many shows have been canceled. Last September, I was supposed to be in Paris but it was canceled, and today, after following the protocol recommendations, all the models have been rapid tested and Alhamdulillah, they are non-reactive," Bella Shofie said.

2. Giveaway of Gold

Photo Credit: Personal Documentation

In this fashion show, Bella Shofie also gave away gold as a form of appreciation for her loyal customers.

"So today we collaborated with NK Emas, I came up with the concept that I will give gold to my customers, because today those who came already have my collection. So I will show my appreciation to them by giving away gold," she concluded.

(kpl/gtr)