Hou Minghao Officially Appointed as H&M Greater China Global Brand Ambassador

Kapanlagi.com - Exciting news comes from the fashion and entertainment world in China. On Thursday, January 15, 2026, H&M China officially announced Hou Minghao as the H&M Greater China Global Brand Ambassador, while also releasing his first promotional photos and videos with the brand.

This announcement immediately drew public attention, considering Hou Minghao is one of the young actors currently at the peak of popularity. This collaboration is seen as a strategic move by H&M to strengthen their brand image in the Greater China region with a figure that represents youthful energy and expressive style.

1. Official Announcement from H&M China at the Beginning of 2026

H&M officially announced Hou Minghao as the H&M Greater China Global Brand Ambassador through the official H&M China website. In the released photos and videos, Hou Minghao appears confident wearing the latest collection from H&M with a modern and dynamic vibe.

The style presented feels very natural with Hou Minghao's personality. He looks comfortable exploring various looks, from casual to statement outfits that highlight a young and bold character. This inaugural campaign received an immediate positive response from fans who found its visuals fresh and full of energy.

2. Hou Minghao and the Free Style Image in Line with H&M

Hou Minghao - copyright: weibo.com

Hou Minghao is known as an actor with flexible charm and a diverse personal style. He often showcases a playful, edgy, and even elegant side on various occasions, something that is also reflected in H&M's fashion concept.

In its official statement, H&M considers Hou Minghao's persona to be very much in line with the brand's attitude that upholds freedom of expression and the courage to experiment with clothing. This collaboration feels organic as both highlight authentic character. It’s no surprise that many fans view this partnership as a perfect and complementary blend.

3. Horse Year Inspiration in the 2026 Lunar New Year Collection

Hou Minghao - copyright: weibo.com

The appointment of Hou Minghao as Global Brand Ambassador coincides with the celebration of the Year of the Horse. H&M and Hou Minghao together promote the image of a running horse as the main inspiration in interpreting the 2026 Lunar New Year collection.

The horse zodiac symbolizes freedom, energy, and a forward-moving spirit, which is translated into the design of the Spring Festival 2026 collection. The campaign visuals feature a dynamic atmosphere that illustrates a new journey, in line with H&M's message of "new year, new clothes." Through this collaboration, H&M aims to invite consumers to celebrate the new year with a bolder, fresher, and more energetic style.

4. A New Beginning for Hou Minghao in a Stylish Year

Hou Minghao - copyright: weibo.com

For Hou Minghao, being appointed as H&M Greater China Global Brand Ambassador marks the start of a special year. This collaboration showcases another side of him, not only known for his acting but also as a figure with a strong fashion sense.

With youthful energy and an ever-evolving style, Hou Minghao successfully brings a new color to this year's H&M campaign. His presence conveys that fashion is not just about clothing, but also about expressing oneself with confidence. This collaboration has also become one of the highlights in the series of celebrations for the Lunar New Year 2026.

(kpl/chn)