Hurry Up Children, DVD Tayo 'Let's Adventure' Sold 500 Thousand Copies

Kapanlagi.com - Since appearing on the screen, the Tayo series has become a favorite for children in Indonesia. Not only on screen, this children's series is also highly sought after in DVD form. This is proven by the DVD titled Let's Adventure breaking the record for the best-selling DVD ever released by Jagonya Musik dan Sport Indonesia (JMSI).

Since being circulated at the end of last year, the Tayo DVD has sold more than 500 thousand copies. According to Steve Lillywhite, CEO of JMSI, the Tayo DVD is one of the most sought after pieces for children. Moreover, besides entertaining, this series also provides learning for children.

"Children love this series. They can play and learn. That's why their parents want to buy the Tayo DVD," said Steve Lillywhite at KFC Kalibata, South Jakarta, Thursday (6/2/2020).

1. Potential for Repeated Viewing

Credit: KapanLagi - Fikri Alfi Rosyadi

The Tayo DVD is produced by JMSI in collaboration with E-Motion Entertainment as the license holder for the Korean character. Arnold J Limasnax, CEO of E-Motion Entertainment, said that the Tayo DVD was released because there are very few entertaining and educational shows for children.

"Tayo has high sales, but it is not the highest because music still holds the top spot. Tayo sales can be said to reach 500 thousand copies in three months, but music is still the favorite because it can sell up to 700 thousand copies," said Arnold.

"Why do many children still watch it? First, there are DVD players in cars, so many children watch it in the car. There are also old players at home that are used to keep the children quiet at home. Adults might watch it once and that's it. But children will definitely watch it repeatedly," added Arnold.

After this, Arnold is already planning to release the second series of Tayo DVDs. However, he is still observing the sales of the DVD.

"Ideally, it would be continuous. But because there is quite a lot of content, I will see how it sells first. If asked whether there will be a continuation or not, there will definitely be," concluded Arnold.

(kpl/far/gtr)