In collaboration with El Rumi, Syifa Hadju, and Diario, the Shopee Big Ramadan Sale campaign supports MSMEs & local brands

Kapanlagi.com - Shopee is back with a campaign featuring the largest promotion in Indonesia to welcome Ramadan 2025 through the Shopee Big Ramadan Sale. The campaign runs from February 25 to March 31, 2025. This month of blessings is often filled with the enthusiasm of the community in creating special moments and carrying out various traditions, which significantly affects their increasing needs.

The Shopee Big Ramadan Sale plays a role in meeting various needs for users and provides opportunities for MSMEs and local brands to grow by optimizing the momentum of Ramadan. Monica Vionna, Senior Director of Marketing Growth at Shopee Indonesia, said, “Shopee continues to support the growth of local products and MSME entrepreneurs, including by opening greater opportunities for them to optimize sales through the Big Ramadan Sale."

Monica continued, "With the high shopping activity of users during Ramadan, various efforts such as the launch of special products, preparing stock, and collaboration strategies are presented by sellers. To complement this, we want to ensure that business actors can also take advantage of various innovative features and programs to further expand their reach and increase competitiveness. We hope this campaign can support sustainable development for the entire ecosystem.”

Local Brand, Diario Optimizing Opportunities with Shopee Big Ramadan Sale

As a local brand operating in the Muslim fashion industry, Diario has been part of Shopee since 2019. Diario started with a strong vision and mission to prioritize quality, a spirit of contributing to the advancement of Indonesia's local fashion industry, and support from the ecosystem that Shopee has.

Based on these factors, Diario's product distribution has now successfully reached not only major cities but also various regions in Indonesia that were previously difficult to access through offline sales. In fact, together with the Shopee Export Program, Diario has successfully expanded its market to Malaysia, which has positively contributed to the increase in sales.

Nida Fadllillah, Head of Marketing Communication at Diario, said, “As a local brand, we at Diario truly feel how Shopee provides a wide platform for continuous growth and building a sustainable business. Not only through thematic campaigns but also various initiatives and programs that help local brands like ours to become more recognized and grow."

Nida added, "One of the initiatives from Shopee that we greatly appreciate is Shopee Pilih Lokal, a special page that gives special attention to MSME products and local brands, which certainly serves as a strategic marketing support to significantly influence the visibility of our products."

"To meet the surge in demand ahead of Ramadan and Eid, Diario is also optimizing the Shopee Big Ramadan Sale campaign as one of the main strategies. Together with the Shopee e-commerce ecosystem, Diario recorded significant growth, including a transaction increase of up to 7x during the Shopee Birthday Sale 12.12 last year," concluded Nida.

To present something special this Ramadan, Diario is collaborating with influencer Dwihanda to launch the Cherie Series collection exclusively on Shopee on March 5. This collection includes options for prayer garments and sarongs for adults and children, designed with a focus on comfort to accompany every moment of worship during the holy month.

In addition, Diario is also releasing the latest Sarimbit collection with timeless designs, neutral colors, lightweight materials, and loose, flowy cuts, providing more options for the community during Ramadan and in welcoming the Eid al-Fitr holiday.

The Festivities of Big Ramadan Sale with El Rumi & Syifa Hadju

This year's Shopee Big Ramadan Sale will again bring a variety of excitement and the largest promotions in Indonesia for users throughout the month. Accompanying users in creating joyful Ramadan moments, the Big Ramadan Sale Campaign will present a second peak day on March 3, 2025, with special offers including:

This year's Shopee Big Ramadan Sale will again bring a variety of excitement and the largest promotions in Indonesia for users throughout the month. Accompanying users in creating joyful Ramadan moments, the Big Ramadan Sale Campaign will present a second peak day on March 3, 2025, with special offers including:

1. Free Shipping Rp 0: Users can shop more economically by using more Free Shipping Rp 0 vouchers during the Peak Promo 3.3.
2. Surprise THR Discounts up to 100%: Every day, users have the opportunity to open THR envelopes and receive discount vouchers of up to 100% at 04:00 WIB and 16:00 WIB every day in March. All users who try are guaranteed to receive a Voucher
3. Shopee Planting Abundant Blessings: Users can play and choose special seeds for the Big Ramadan Sale and have the chance to win various attractive products every day. On March 3, 2025, users can get a Calya car, Yamaha Gear motorcycle, Samsung Flip, refrigerator, and fan.

This time, the Shopee Big Ramadan Sale campaign advertisement is even more festive with a collaboration with two public figures, El Rumi and Syifa Hadju. This celebrity couple admits that their sahur and iftar routines are moments enjoyed with their closest ones, sharing gratitude and laughter that create precious memories. The happiness of welcoming this holy month of Ramadan is also reflected in the excitement of the campaign advertisement featuring both of them.

El Rumi shares, “I am very happy to be a part of the Big Ramadan Sale campaign with Shopee. I must admit that amidst our busy schedules, Shopee often becomes a lifesaver for fulfilling my needs. As Ramadan approaches, I usually start to gradually shop for shooting equipment that can also be used for family events, such as dresses, koko shirts, and worship supplies."

"Honestly, Shopee really helps me meet various needs because it is very comprehensive and practical. When I'm looking for inspiration for new products or want to be more certain before buying, I often use Shopee Live or Shopee Video because besides relieving stress, I can also see the product details more clearly, and I can ask the seller directly," concluded El Rumi.

Experiencing a similar situation, Syifa Hadju expressed, “With a busy schedule, I often don't have time to shop directly. Fortunately, Shopee makes it easier for me to explore various local products that are increasingly diverse and of high quality. I find it easier to discover new favorite products from MSMEs and local brands that are becoming increasingly creative and innovative."

Syifa added, "In addition, I also greatly appreciate Shopee's efforts to continue supporting the advancement of the local industry, one of which is by presenting a special page called Shopee Choose Local that curates the best products, making it more practical to support and shop from my favorite local brands.”

Not only that, the public can also take advantage of the Shopee Barokah feature as a special page that contains a variety of complete Muslim needs, including Prayer Schedules, Digital Qur'an, and Qibla to support worship activities for users wherever they are. Users can also activate Barokah Payments to conduct transactions that comply with Islamic law and are interest-free.

Through Shopee Barokah, users can also contribute to creating beautiful Ramadan moments for others through zakat and donations via the Sharing Without Limits program with Shopee, collaborating with trusted partner institutions available in the app. Shopee Barokah also collaborates with several institutions, providing donations for Eid Assistance for Orphans & the Needy and also Donations for Breaking Fast & Suhoor for Orphans and the Needy.

During this Ramadan moment, users can also pay Zakat Fitrah and Fidyah on Shopee, which collaborates with trusted zakat management institutions such as BAZNAS, Rumah Zakat, Rumah Yatim, Dompet Dhuafa, PPPA Daarul Quran, and LAZISNU. This Ramadan, Shopee also presents a special program for new MSME entrepreneurs. Specifically for MSME entrepreneurs who open stores on Shopee from February 20 to March 31, 2025, Shopee provides additional support.

In addition to receiving regular support in the New MSME Success Program in the form of free administrative fees for the first 50 orders, Free Shipping XTRA service fees for the first 200 orders, and a 1 million voucher to provide discounts in the Seller's store, new sellers on Shopee will also receive an Advertising Balance of Rp75,000 and an additional 1 million voucher. Stay tuned for more surprises and further information about the Big Ramadan Sale 2025 at https://shopee.co.id/m/big-ramadan-sale. Download the Shopee app for free via the App Store or Google Play and activate ShopeePay immediately.

(kly/tmi)