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Jessica Iskandar Says There Are Many Advertising Offers for El Barack, But Prioritizes School

Jessica Iskandar Says There Are Many Advertising Offers for El Barack, But Prioritizes School

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Jessica Iskandar Says There Are Many Advertising Offers for El Barack, But Prioritizes School

Jessica Iskandar shared an interesting story about her son, El Barack Alexander, who has begun to show signs of independence from a young age. Besides being known for his active presence in the entertainment world, El is also starting to learn about the value of money and managing income wisely.

Jessica revealed that although El receives many offers, both for shooting and advertisements, she still limits her child's activities. The main focus for Jessica and her husband, Vincent, is education. Read more about it below!

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"For me and Vincent, our focus is on school first; when it comes to shooting, we still prioritize school," said Jessica when met in the Dharmawangsa area, South Jakarta, on Tuesday (18/2/2025).

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Not only is he involved in shooting, but El Barack also often appears in advertisements for several brands that frequently show up on Instagram.   "Sometimes he appears in brand advertisements on Instagram," she said.  

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El Barack has also started to show signs of independence, one of which is in terms of saving. Jessica shared that El usually keeps his money in his mother's room, in a small box, rather than in a piggy bank like most children do.   "You know, because he keeps it in my room," Jessica explained.

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Although most of the money he saves is in coins, El still considers it important to set aside a portion of his earnings.   "Before, it was in a wallet, maybe because there were a lot of coins, the money ended up in a box," Jessica said.

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It’s not uncommon for El to also use the money he saves to help his family. Jessica recounted an incident where El offered to buy something for his family.   "It’s usually things like that for him or his family," Jessica revealed.

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One day, while hanging out at the mall with Jessica and Don, El offered to buy a toy for himself.   "Suddenly El Barack said, 'It's okay mom, I'll buy it with my own money,'" said Jessica.

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Although he has started to show signs of independence, Jessica still closely monitors every step El takes in the entertainment and financial world. She wants to ensure that El remains focused on his education and is not tempted to pursue excessive popularity.   "If El's price is for me, if El's price is outside the market, then it’s mom who makes the price list," said Jessica.