List of Indonesian Artists Successful in Skincare Business, Competing with International Brands

Kapanlagi.com - Popularity in the entertainment industry often opens up other opportunities for celebrities, one of which is in the beauty business. Many artists are trying their luck by launching skincare or cosmetic brands that are now competing in both domestic and international markets.

From skincare products to makeup, this lineup of Indonesian artists has successfully built beauty businesses that are comparable in quality to imported products. They not only invest in marketing but also in clinical trials involving beauty experts from various countries. Read the full article here:

1. Luna Maya with NAMA Beauty

List of Indonesian Artists Successful in Skincare Business, Able to Compete with International Brands. (instagram/lunamaya)

In 2019, Luna Maya launched the beauty brand NAMA Beauty, which immediately caught the attention of many cosmetics lovers. This brand offers a complete range of makeup and skincare products with a variety of colors and textures. From BB cream, eyeliner, to lip cream in matte, gloss, and metallic variants, NAMA Beauty products have a unique appeal among the younger generation.

NAMA Beauty products are sold at affordable prices ranging from Rp85,000 to Rp199,000. Nevertheless, their quality is competitive with premium products, so it’s no surprise that NAMA Beauty has received a positive response in the market. In addition to product quality, Luna is also actively promoting through social media, which further strengthens this brand.

2. Scarlett by Felicya Angelista

List of Successful Indonesian Artists in the Skincare Business, Competing with International Brands. (instagram/felicyangelista_)

Felicya Angelista launched Scarlett in 2017, a skincare brand that immediately captured the attention of many Indonesian women. Scarlett is known for its body care products such as body scrub, shower scrub, and lotion that contain natural ingredients to care for the skin. In addition, Scarlett also offers facial care products like facial wash, facial serum, and a special serum for acne.

Scarlett products are priced from Rp75,000 to Rp300,000 for a complete package, making it an economical yet quality choice. Felicya, who is also known as a successful actress, has managed to make Scarlett one of the favorite skincare brands sought after by many consumers.

One of Scarlett's flagship products is its serum, which is claimed to brighten the skin and address acne issues. This product has also become a favorite among many consumers because it is effective and affordable.

3. Gisella Anastasia and Madame Gie

List of Successful Indonesian Artists in the Skincare Business, Competing with International Brands. (instagram/gisel_la)

Madame Gie is a cosmetic brand founded by Gisella Anastasia in 2019. Products from Madame Gie such as lipsticks, eyebrow pencils, blush on, and eyeshadows are offered at very affordable prices, ranging from Rp20,000 to Rp150,000. Despite being inexpensive, these products remain high quality and meet everyday makeup needs.

Gisella chooses product variants with trendy colors and comfortable formulas. This has made Madame Gie quickly recognized and favored by many women, especially teenagers and young people looking for economical cosmetic products.

The affordable pricing strategy implemented by Gisella has proven effective, making Madame Gie a beloved cosmetic brand among various groups. Madame Gie is proof that inexpensive cosmetics can also be of high quality.

4. Shandy Aulia and SA Naturel

List of Successful Indonesian Artists in Skincare Business, Able to Compete with International Brands. (instagram/shandyaulia)

SA Naturel is a skincare brand owned by Shandy Aulia that focuses on skincare products. The flagship product of SA Naturel is a skin brightening cream designed to lighten areas of the body such as elbows and knees. This product is offered at a price of around Rp82,000, making it quite affordable for daily skincare.

In addition to the brightening cream, SA Naturel also has a range of facial care products formulated for optimal results. Shandy built SA Naturel with the goal of providing products that are not only effective but also safe for the skin.

5. Ashanty Beauty Care

List of Indonesian Artists Successful in Skincare Business, Able to Compete with International Brands. (instagram/ashanty_ash)

Ashanty launched Ashanty Beauty Care in 2016 and became one of the pioneers of skincare businesses owned by artists in Indonesia. Its products include loose powder, eyeliner, lip cream, blush on, as well as skincare for acne and anti-aging. With a variety of product options, Ashanty Beauty Care can meet both skincare and daily makeup needs.

Established from the beginning with a broad target market, Ashanty Beauty Care leverages Ashanty's popularity to reach more consumers. The brand also has a strong consumer loyalty, thanks to its varied and quality products.

6. DREAMy by Nikita Willy

List of Indonesian Artists Successful in Skincare Business, Competing with International Brands. (instagram/nikitawillyofficial94)

DREAMy is a skincare brand owned by Nikita Willy that offers products specifically for acne-prone skin to facial brightening. In addition to skincare, Nikita also established Dreamy Clinic by Nikita Willy in Gading Serpong, which provides treatments such as facials, peels, to botox and thread lifting.

The DREAMy products are marketed with prices starting from Rp500,000 for a complete package, which includes day cream, night cream, facial wash, and toner. This brand has received appreciation due to its focus on facial care solutions and a comprehensive beauty clinic.

7. Popular Questions about Artist Skincare Business

List of Indonesian Artists Successful in Skincare Business, Competing with International Brands. (instagram/gisel_la)

Are artist skincare products safe to use?
Most artist skincare products have undergone clinical testing and use ingredients that are safe for the skin, but it is still recommended to read the product label.

Why are so many artists in the skincare business?
Artists have popularity that can be leveraged in marketing products, making the skincare business a great opportunity with a wide market.

Are artist skincare products more expensive than regular products?
Some products are indeed sold at a premium price, but many brands offer affordable prices to reach various segments.

That is the list of artists who have opened skincare businesses. Stay tuned for more news. If not now, when?

(kpl/kpc)