Melanie Subono Shows Consistency in Supporting Local Indonesian Products

Kapanlagi.com - Musician Melanie Subono is known for consistently voicing her ideas in social and political matters. This consistency is also shown by Melanie in supporting outstanding national talents.

One of them is her support for Maximall Footwear, which collaborates with parents. Apart from her long-term contract with parents, Melanie is happy when there are local products that start producing her works.

"I myself have a long-term contract with parents, I am often involved in their side projects. I have always chosen projects that collaborate with local products, and I am happy," said Melanie at Mall Puri, West Jakarta, recently.

"Because basically, it's about promoting something local, how the story goes. I am talking about local pride that eventually becomes a trend, and I have been shouting about it since forever," Melanie added.

1. Collaborative Brand Ownership

Melanie, as a parent, also has her own merchandise. She wants to combine the Orang Tua logo with the design of her merchandise. 

"I have Melani x Orang Tua merchandise. I want to apply it to the image and logo. There is a woman, a guitar, a beard, and hippie colors. It will be more enjoyable and colorful," she said.

2. Continuously Support Local Products

Melanie never stops supporting local products. She hopes that many young people will continue to be consistent in producing or simply supporting local brands.

"Stay committed to doing local brands before foreign brands. Orang Tua is quite selective and smart in choosing collaboration partners," said Melanie Subono.

3. Form of Collaboration

Meanwhile, Daniel, as the brand manager of Orang Tua, explains the form of collaboration with Orang Tua. 

"So the form of collaboration is that we work together on the design, based on Maximall. From Orang Tua, we provide the brand and logo. Because the figure of Orang Tua is unique and suitable for young people, it becomes a collaboration like today," said Daniel.

(kpl/pur/dwn)