Kapanlagi.com -
Paula Verhoeven once again drew public attention after appearing at the Indonesia Fashion Aesthetic (IFA) 2025. However, this time not as a model walking on the catwalk, but as the founder and designer of Amapola Label, a fashion business she has just started.
This moment is special because Paula also introduced the latest collection from her brand, called "Desert Series". This marks a new step in her career journey in the fashion world, where she is now more focused as a creator behind the scenes.
Through a post on her personal Instagram account, @paula_verhoeven, she shared her new experience and expressed her happiness to be present at IFA 2025 in a different role.
1. Introducing the Latest Collection from Her Fashion Business
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Portrait of Paula Verhoeven Returning to the Catwalk After Parting with Baim Wong, Introducing Her Latest Collection at IFA (credit: instagram/paula_verhoeven)
Paula Verhoeven has officially launched the latest collection from Amapola Label, named "Desert Series". This collection is part of the Raya Collection, specifically designed to welcome the Eid moment.
In her Instagram post, Paula wrote,
"10.02.2025 @amapola.label at @ifa.indonesiafashionaesthetic. Introducing our 'Desert Series' � Raya Collection."
With a concept that embodies elegance, simplicity, and comfort, this collection has received a warm welcome from fashion enthusiasts. Many have commented that the designs are very suitable for use during Eid.
2. Preparation in a Short Time
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Portrait of Paula Verhoeven Returning to the Catwalk After Parting with Baim Wong, Introducing Her Latest Collection at IFA (credit: instagram/paula_verhoeven)
The preparation process to showcase this collection at IFA 2025 was quite rapid. Paula revealed that she and her team only had 4 days to prepare for the fashion show after the previous private viewing.
"Thank God, just 4 days after the private viewing event, we immediately rushed to prepare for this show," she wrote.
Despite the limited time, Paula ensured that her collection was ready to be introduced to the public. She and her team worked hard to ensure that every detail in the "Desert Series" could leave a deep impression on fashion lovers.
3. Back to the Catwalk but Waiting in the Backstage
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Portrait of Paula Verhoeven Back to the Catwalk After Parting with Baim Wong, Introducing Her Latest Collection at IFA (credit: instagram/paula_verhoeven)
Unlike before, this time Paula did not walk on the catwalk. As a designer, she chose to be backstage, observing the show from behind the scenes.
"This time the show is just waiting backstage, the feeling of nervousness is different and of course the feeling of happiness is also different," she expressed.
This moment became a unique experience for Paula. If she usually focuses on her appearance as a model, now she feels what it’s like to be a creator who pays attention to every detail from behind the scenes.
4. Hope for Amapola Label
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Portrait of Paula Verhoeven Returning to the Catwalk After Parting Ways with Baim Wong, Introducing Her Latest Collection at IFA (credit: instagram/paula_verhoeven)
As a fashion brand founder, Paula Verhoeven has high hopes for Amapola Label. She wants this brand to be accepted by the wider community and to benefit many people.
"I hope @amapola.label can be beneficial and loved by the wider community," she wrote.
With its debut collection receiving positive feedback, Paula is increasingly optimistic about developing Amapola Label in the future. She hopes to continue presenting collections that meet market needs.
5. Received Praise from Netizens
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Portrait of Paula Verhoeven Returning to the Catwalk After Parting with Baim Wong, Introducing Her Latest Collection at IFA (credit: instagram/paula_verhoeven)
The "Desert Series" collection from Amapola Label has received much praise from netizens. They find the designs very appealing and suitable for various occasions, especially during Eid.
"The clothing models are really clean, they can be a reference for Eid," wrote one netizen in the comments section.
This positive response serves as encouragement for Paula to continue presenting collections that are not only fashionable but also comfortable and relevant to current fashion trends.
6. What makes the "Desert Series" appealing to netizens?
This collection features simple, elegant designs that are suitable for wearing during Eid, receiving many compliments.
7. What are Paula's hopes for Amapola Label in the future?
She hopes Amapola Label can be beneficial and loved by the wider community, and continue to grow in the fashion industry.
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(kpl/sjn)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.