Responding to Gossip with Fashion Business, Fitri Salhuteru Invites Famous Artists to Promote Local Products

Kapanlagi.com - Fitri Salhuteru seems unwilling to be affected for long by the negative gossip that once circulated. In response to this, she is focusing on developing her latest business in the fashion sector, a step that reflects her love for the fashion world and support for local products.

Speaking about the initial idea for this business, Fitri revealed that she wanted to present a style that reflects her personal taste. “It all started because I wanted to have clothes in my own style,” Fitri said when met in the SCBD area, South Jakarta, on Wednesday (13/11/2024).

In her production process, Fitri involves MSMEs and local artisans, because for her, the quality of domestic products is increasingly competitive. “I love local products, and now (the results) are just as good as those from abroad,” she added.

1. Involve the Artists

Fitri Salhuteru © KapanLagi.com/Sahal Fadhli

To run this business, Fitri is not alone. She partners with her friend, Dia Demona, as a representative of Aleza, the brand that is a partner in this fashion business. Dia's presence strengthens Fitri's efforts to promote local products.

This collaboration has garnered public attention as it involves five well-known artists recognized in the soap opera world. Names like Nabila Syakieb, Yasmine Wildblood, Revalina S. Temat, Inneke Koesherawati, and Titi Kamal have joined this project.

Their presence adds appeal and prestige to the brand that Fitri is building. Fitri refers to this collaboration as a golden opportunity for Mom Fit: Five Style, the artist group they established, to collaborate with Aleza.

2. Love for Local Creations

“This is an opportunity for Mom Fit: Five Style to collaborate with Aleza which has quite a big name,” she said proudly.

Titi Kamal, representing her fellow artists, expressed her happiness in supporting local products. For her, this opportunity is not just about business, but also a form of love for local creations.

Dia Demona, Fitri’s friend and business partner, also expressed her excitement about the involvement of celebrities in this project. According to her, these iconic celebrities can strengthen their brand image.

3. Focus on Creating

"We want to raise the theme of soap operas and they are iconic names. So, no need to think too much," said Dia.

Through this business, Fitri hopes that local fashion works will be increasingly appreciated and become a source of pride for the community. As someone who supports MSMEs, Fitri wants her business to be one of the drivers of local products to compete in the broader fashion industry.

With this fashion business, Fitri Salhuteru proves that she prefers to focus on creating rather than being influenced by rumors. This work also serves as her statement in strengthening local products amid global competition. Stay tuned for the latest updates about Fitri Salhuteru and other artists only on KapanLagi. If not now, when?

(kpl/aal/tdr)