Spiced up by Via Vallen, Let's Take a Look at the Festivity of the Launch of Sayang Detergent with Snow Foam Technology Innovation

Kapanlagi.com - Who doesn't know Via Vallen? The popularity of this dangdut singer from East Java skyrocketed and became an idol when her single titled SAYANG exploded throughout Indonesia.

SAYANG became an iconic single for Via Vallen, which was followed by other songs to pamper her loyal fans. Interestingly, Via Vallen with her flagship song then became the Brand Ambassador for the Sayang Detergent product, which recently held a Gathering & Press Conference.

Sayang Detergent successfully held a Gathering & Press Conference on Sunday (26/6) at The Westin Surabaya. This event was lively and filled with brand launching, press conferences with guest distributors and media, and not to mention a special performance by Via Vallen. How was the excitement of the event and the superiority of Sayang Detergent?

Answering the Concerns of Housewives who Experience Heat, Itching, and Irritation while Washing Clothes

It's no secret that washing clothes always involves parts that need to be cleaned by hand (scrubbing) even though you already have a washing machine at home. However, unfortunately, washing by hand can cause several side effects such as irritation, heat, and other sensitive symptoms.

This is often experienced by housewives who do domestic work every day, including washing clothes. Well, Sayang Detergent is here as a solution for housewives to be able to wash clothes without experiencing irritation on their hands.

"Kapal Api Group, which is well-known for its food and beverage products, especially coffee and candy, is now expanding into home care through our product, Sayang Detergent."

This is in line with our vision as an Innovative Global Company and also addresses the concerns of housewives who experience some discomfort after washing clothes, so we present a solution in the form of Deterjen Sayang which not only cleans clothes and has a fragrant aroma but also comfortable on the hands," said Dipl.Ing Paulus I.Nugroho as Head of Business Development & Innovation Center PT Kapal Api Global.

Introducing Snow Foam Technology that Feels Cool on the Hands

As part of the Innovative Global Company, Deterjen Sayang also presents a series of technologies that make it easier for housewives to wash clothes so that their hands remain safe and able to clean clothes to the deepest fibers. One of them is the snow foam technology developed in this Deterjen Sayang product as stated by GM Field & Brand PT Fastrata Buana (Kapal Api Group) Kushardi Wangsadidjaja.

"Deterjen Sayang comes with snow foam technology based on our research to address the concerns of housewives when washing clothes. This becomes a differentiation where other detergents often ignore user comfort. So we hope this product can answer the problems of housewives at home," explained Kushardi Wangsadidjaja as GM Field & Brand PT Fastrata Buana (Kapal Api Group).

Deterjen Sayang understands that mothers at home need to be cared for in every aspect, even the smallest ones. The hope is that Deterjen Sayang can provide love through an easy and comfortable washing process on the hands.

"Deterjen Sayang is here to address the concerns of housewives with sensitive and irritated hands when washing, because even though they use a washing machine, there are still parts where housewives have to wash manually using their hands." So mothers need to be loved so they can do all activities comfortably. In the end, Deterjen Sayang hopes to provide comfort to mothers while instilling the values of affection from the smallest aspects. That's why Deterjen Sayang also uses Cooling Agent Technology or Snow Foam Technology which makes it cool in the hands," said Brand Manager of PT Kapal Api Global, Diah Puspita Susila.

Via Vallen is Captivated by Deterjen Sayang's Fragrant Aroma and Cool Sensation

Via Vallen as the Brand Ambassador of Deterjen Sayang was also made to fall in love with Deterjen Sayang. Via, who often washes clothes, was captivated by the cool sensation and aroma of Deterjen Sayang on her hands.

"I had the privilege of trying Deterjen Sayang, and the result was that my clothes became cleaner faster and my hands remained comfortable. At that time, I used the Rose variant and I really liked the scent," said Via Vallen.

Not to be left behind, Via Vallen also explained her positive impression of Deterjen Sayang, which is aware of housewives and presents the positive side of women's empowerment through the Bunda Sayang campaign.

"At first, I was very happy when I was offered to become the brand ambassador of Deterjen Sayang, because just from its name, it was already exciting and made me say wow. Then, I was even more impressed when I found out that Deterjen Sayang is not just a clothes cleaner, but also has many campaigns about women's empowerment through Bunda Sayang," continued Via Vallen.

Bunda Sayang Initiative as a Means of Empowering Indonesian Women

In addition to providing comfortable laundry detergent for housewives, Deterjen Sayang also shows its concern for women in Indonesia through the Bunda Sayang campaign. In this campaign, the Bunda Sayang, consisting of mothers throughout Indonesia, will be equipped with various skills, relationships, and other fun activities that will improve many aspects of life, from economic status to welfare.

"For the Bunda Sayang in Indonesia, this is a means of empowering Indonesian women, where we not only look at it from the sales side, but we also see the Bunda Sayang as improving themselves as household movers in terms of skills, relationships, and economics," added GM Field & Brand of PT Fastrata Buana (Kapal Api Group), Kushardi Wangsadidjaja.

Via Vallen's Performance is Able to Hypnotize the Audience

It wouldn't be complete if Via Vallen didn't show her best performance at this event. After the press conference and meet and greet session, the singer from East Java immediately gave her stage performance through her hit songs.

Noted, Via Vallen brought songs that made the audience sing along such as PAMER BOJO and MENDUNG TANPO UDAN. Not to be missed, Via Vallen also sang the official anthem of Detergent Sayang.

Now you know the superiority of Deterjen Sayang, right? Let's #KucekAdemKucekSayang with three aroma variants, namely Rose, Lavender, and Original Fresh and feel the sensation now. Get it at stores around you, KLovers!

(kpl/jef)