Success with Street Boba, Jovi Adhiguna Opens 'Gildak' Korean Snack Store

Kapanlagi.com - The popularity of K-Pop and Korean dramas indirectly helps lift Korean culture in the eyes of the world. In Indonesia alone, there are now many businesses with a Korean touch, ranging from beauty clinics, fashion, to culinary.

Based on this fact, beauty vlogger and celebrity influencer named Jovi Adhiguna also joins in the Korean culinary market in Indonesia through Gildak Krekot. This brand is Jovi's latest innovation in collaboration with Nikmat Group.

It should be noted that this is not the first time Jovi has collaborated with Nikmat Group. Previously, they also introduced the phenomenal Street Boba.

1. Concept of Korean Trinkets

Photo Credit: Personal Documentation

In addition to presenting flavorful snacks from the Land of Ginseng, Gildak Krekot also offers Instagrammable Korean trinkets to attract customers' interest. Through this new business, Jovi also provides job opportunities for those in need.

"Unlike typical snack shops, Gildak has its uniqueness in concept and distinctive decoration, which is the concept of Korean trinkets," said Jovi.

2. Affordable Prices

Photo Credit: Personal Documentation

One of Gildak Krekot's flagship menus is the Itaewon Crispy Chicken, made from selected chicken meat and coated with abundant savory seasonings. The price itself is ensured to be affordable for various groups.

"In addition, there are also Odeng and Tteokbokki, which are also interesting to try with their sweet and spicy flavors. It is certainly suitable for those who are not too fond of spicy taste. Although packaged with a Store concept, the prices of various Snack variants in Gildak are very affordable, ranging from IDR 18,000 to IDR 35,000," added Deo Cardi, VP of Marketing Nikmat Group.

Gildak Kroket Store, which carries the concept of Korean snacks, is located at Jl. Krekot Bundar Raya No. 29, Ps. Baru, Kec. Sawah Besar, Central Jakarta. On the same occasion, Deo Cardi also informed that they will soon inaugurate the second Gildak shop in Store Street Boba Rawamangun, East Jakarta.

(kpl/gtr)