Launching Offline Store Ivan Gunawan Prive in Jakarta, Ivan Gunawan Presents Virtual Fashion Show

Kapanlagi.com - On Wednesday (29/7), Ivan Gunawan officially opened the second store of the Ivan Gunawan Prive brand at The Broadway Kemang, Jalan Benda number 49 F Kemang, South Jakarta. This is the second offline store of IGP, where the first store has been opened in Bandung.

"For IGP, this is the second offline boutique after Bandung, and my second boutique in Jakarta besides the Ivan Gunawan boutique that has been standing for 15 years in Cipete. So, this boutique is very meaningful to me,"

Unlike the Ivan Gunawan boutique, Ivan Gunawan Prive is a store with a special collection of semi-exclusive boutique. And on its opening at the Broadway Kemang today, Igun did it in a special way complete with the health protocols set by the government.

"We still follow the health protocols. We limit the number of attendees and everyone must wear masks and maintain distance. When entering, we also check body temperature," he added.

1. Follow Customer Requests

Ivan Gunawan Prive Products / Credit: Personal Documentation

Previously, loyal customers of Igun in Jakarta could only shop online on the official website of Ivan Gunawan Prive. Based on that fact, the man who is also a presenter has opened an offline boutique to further indulge his customers.

"So since it was first launched in May, many people have asked me to open a boutique in Jakarta. Because there is an exclusive shopping experience that we offer at the IGP boutique," said Ivan.

"And we deliberately chose The Broadway Kemang because this area is suitable for our market. Kemang is one of the premium areas in Jakarta, besides this place is easily accessible and not congested. So with the concept of a premium fashion collection store, I consider this place suitable for IGP," he added.

2. Hold Virtual Fashion Show in Collaboration with Miss Grand Indonesia 2020 Finalists

Ivan Gunawan Prive Products / Credit: Personal Documentation

Not just an ordinary store opening event, Igun also held a fashion show broadcasted live through Ivan Gunawan's personal Instagram and @Ivangunawanprive. The special thing is, the fashion show featured the finalists of Miss Grand Indonesia 2020.

"I really want to provide special and exclusive service through Ivan Gunawan Prive, that's why I held a special virtual fashion show with the finalists and winners of Miss Grand Indonesia 2020," said Igun.

This virtual fashion show was successful and received praise and orders. Because most of the clothes worn by the models were immediately bought by buyers, both directly and online. Not only that, Ivan Gunawan also did live shopping and the results were also extraordinary.

3. Personal Service for Customers

Ivan Gunawan Prive Products / Credit: Personal Documentation

One thing that sets the Ivan Gunawan PRIVE brand apart from others is the personalized service offered. Yes, customers can directly consult with Igun about mixing and matching their outfits.

"The service is like a world-class boutique. Everyone who comes here will be served exclusively. There is a personal shopper who can adjust the sizes according to the body measurements. You can also consult about IGP fashion," said the 38-year-old man.

"The IGP collection is grander and usually for parties, social gatherings, and other big events. Meanwhile, the size of the IG PRIVE hijab is also larger with Swarovski embellishments that add to its luxurious impression," he concluded.

(kpl/gtr)