Developing His Business Empire, Ivan Gunawan Opens the First Store of Ivan Gunawan PRIVE in Bandung

Kapanlagi.com - Ivan Gunawan is expanding his business empire. On Sunday (5/7/2020), this well-known presenter and designer opened the first premium Muslim clothing store, Ivan Gunawan Privillege Modest or abbreviated as Ivan Gunawan PRIVE, in Bandung, West Java.

Not without reason, according to Igun, Bandung is one of the fashion capitals for Indonesian people. Therefore, there is a great potential for his business to grow there.

"Bandung is one of the fashion destinations in Indonesia. And there are many Muslim clothing stores centered in Bandung. This means that the market in Bandung is very potential, that's why I chose Bandung as the first store for Ivan Gunawan PRIVE," said Igun in a press release received by KapanLagi.com

This Ivan Gunawan PRIVE store is located at Jalan Cikapayang no 3, Dago, Bandung, West Java. There, visitors can find special and exclusive collections. On the opening day of the store, Igun did not forget to implement the health protocols recommended by the government.

"The opening still has to comply with health protocols. The celebration is attended by limited people, wearing masks, and ensuring they are in good health," he continued.

1. Virtual Fashion Show Collaborates with Miss Grand Indonesia 2020 Finalists

Credit: Personal Documentation

In order to pamper the consumers, Igun also held a virtual Fashion Show that was broadcasted live through his personal Instagram account and also @IvangunawanPRIVE. The special thing is, the Ivan Gunawan PRIVE outfits showcased in this fashion show were worn by the winner of Miss Grand Indonesia 2020, Aurra Kharishma, and also other finalists of Miss Grand Indonesia 2020.

"I really want to provide special and exclusive services through Ivan Gunawan PRIVE, that's why I'm giving a special virtual fashion show with the models of the finalists and the winner of Miss Grand Indonesia 2020," he continued.

The strategy implemented by Igun above is considered effective. Shortly after the virtual fashion show was held, the Ivan Gunawan PRIVE products were immediately sold out by the consumers.

"Thank God, it was a success. All the collections during the virtual show and live shopping yesterday were bought by customers, both those who came to the store and those who participated in the online live shopping," added the 38-year-old man.

2. The Difference between Mandjha Hijab and Ivan Gunawan PRIVE

As known, Igun previously had a Muslim fashion store called Mandjha Hijab Ivan Gunawan. Although both target Indonesian Muslim women, Ivan Gunawan PRIVE is said to be different because it focuses on women's Muslim fashion with a more exclusive collection and personal service. Meanwhile, the chosen designs are also modern and timeless.

"The difference with Mandjha Hijab is that Mandjha focuses on headscarves or hijabs and beautiful daily clothing. Meanwhile, IG PRIVE focuses on parties, social gatherings, and other big events. The size of IG PRIVE headscarves is also larger," explained Igun.

Ivan Gunawan PRIVE itself was first launched in mid-June. However, due to the pandemic, the launch and sale of the Ivan Gunawan brand are only done online through the website at www.ivangunawanprive.com and Instagram @ivangunawanprive.

"Every woman certainly wants to use something exclusive that can be proud of for special occasions. The collection includes dresses, pants, headscarves, basically all fashion needs from top to bottom are here. And what's special, all these clothes are made in limited editions, so those who wear them will feel special," he added.

3. Personalized Service Like a World-Class Boutique

Credit: Personal Documentation

Not only is the collection specially designed, but the service to customers will also be made more personal, just like shopping at a world-class boutique. Even Ivan Gunawan himself will personally serve as a consultant for his customers.

"All Ivan Gunawan PRIVE customers will be treated specially. There will be a personal shopper, including myself, who will interact directly with customers. All clothes will be adjusted to fit the customer's size. So if it's too big and needs to be made smaller, it can be done here, for free," said Igun.

In the current New Normal transition period, the store is open every day from 10:00 AM to 7:00 PM. In addition, Ivan Gunawan PRIVE is also sold through the website at www.ivangunawanprive.com and on Instagram @ivangunawanprive. Furthermore, Igun will also open an Ivan Gunawan PRIVE store at The Broadway Kemang, Jalan Benda no. 46 F Kemang, South Jakarta.

(kpl/gtr)