Continuously Innovating, Ivan Gunawan and Rossa Launch Shoes Products for Mothers and Children

Kapanlagi.com - Ivan Gunawan and Rossa's careers in the entertainment industry in the homeland have been very successful. Igun often becomes a presenter on various television programs, while Rossa has gained the label as one of Indonesia's divas.

In addition to having successful careers in the entertainment world, Igun and Rossa are also very skilled in business. As is known, they have a series of businesses in various different fields, ranging from fashion to culinary.

Since 2018, this duo has decided to collaborate in the fashion world. The collaboration between Igun and Rossa gave birth to a children's clothing brand called Minime Kidz.

"Rossa and I both understand about fashion. Then we agreed to create a children's clothing company with contemporary designs but still modest and with positive values in each collection. That's why Minime Kidz was created," said Igun recently.

1. Introducing Minime Shoes

Ivan Gunawan / Credit: Personal Documentation

Until now, Minime Kidz continues to grow rapidly and produce various children's fashion products that are loved by many, including children from celebrity circles in the country. It doesn't stop there, in mid-2020, Igun and Rossa will develop Minime Kidz with special shoes for women, from children to adults, under the brand Minime Shoes.

"Shoes are part of fashion. So we thought of making it a package within our fashion brand at Minime Kidz. And for now, the shoes that we named Minime Shoes are specifically made for women, from children to adults," said Ivan.

Minime Shoes itself is handmade shoes made by craftsmen from Bandung. Igun and Rossa will act as curators who will decide whether the materials and appearance are suitable for marketing or not.

"So indeed we have a goal to develop a business field that can involve many small and medium-sized enterprises, so that we can help each other to progress together. That's why Minime Shoes was created in collaboration with the shoe company Mimoshabi," said Rossa.

2. Only Sold Online

Rossa / Credit: Personal Documentation

Not only that, Rossa and Ivan Gunawan also plan to develop other businesses that can help the local economy and certainly create new job opportunities.

"In a situation like this, what is needed is creativity. And with new creativity, new opportunities will be created. Therefore, with the permission of Allah, hopefully through the business entity in Minime Kidz, we can develop new businesses that are favored by the market so that we can open new job opportunities for the Indonesian people," added Rossa.

Minime Shoes is currently only sold online through Instagram @minime.shoes and the website Minoshabi. If it continues to grow, it is not impossible for Minime Shoes to expand to several stores.

"For now, we sell through online. But in the future, we plan to have a special store together with Minime Kidz for these shoes," Rossa concluded.

(kpl/gtr)