Interesting, Didiet Maulana Presents Indonesian Diversity-themed Motifs in Sajadah Design

Kapanlagi.com - IKAT Indonesia by Didiet Maulana, one of Indonesia's best fashion brands, has just launched its collaboration with an international brand named Lasouk, which produces premium sajadahs, to create a collection inspired by the beauty of Indonesian ikat weaving motifs. This is the first time IKAT Indonesia has launched a sajadah collection.

This collaboration comes after recognizing the need to bring personal prayer equipment in facing the new normal era. The foldable size and material make it easy to carry the sajadah on a daily basis.

This collaboration began when Didiet Maulana, the Creative Director, met Nadja and Heikal, the founders of Lasouk, in Jakarta on an occasion. Lasouk has successfully captivated many people with its unique sajadah concept. Their collection of sajadahs has been well-received in various countries including Singapore, Malaysia, UAE, and Indonesia.

The meeting between Didiet and Lasouk continued with productive discussions that resulted in an agreement to combine their two brands in a collaborative project: a series of sajadahs with the theme of Ikat Weaving. Ikat Indonesia by Didiet Maulana X Lasouk has launched 3 special sajadahs. This sajadah collection elaborates on the beauty of Indonesian geometric motifs, with a harmony of natural colors, showcasing the richness of Indonesian nature and diversity.

1. Penetrating the International Market

Heikal and Nadja, Founder of Lasouk / Credit: Personal Documentation

The Indonesian Ikat Prayer Mat Collection by Didiet Maulana X Lasouk is presented in three designs:

- Andjani Prayer Mat, which depicts the fertility of Indonesian soil with a warm terracotta color. Andjani showcases the ikat weaving motif with integrated accents symbolizing unity. The decorative accents resembling tumpal in the center are the focal point representing balance and good hope.

- Ghalia Prayer Mat, which illustrates the beauty of the Indonesian archipelago with a harmonious bluish-green color to provide a refreshing sensation. The combination of brown and blue lines represents the charm of the sea, while the continuous ikat motif symbolizes sincere belief.

- Shabira Prayer Mat portrays the Indonesian sunset sky crossed by the equator line, with a touch of blue and red colors that exude a serene atmosphere. The intertwining climbing accents in the form of ikat motifs symbolize harmony and unity beneath the Indonesian horizon.

The Indonesian IKAT Prayer Mat by Didiet Maulana X Lasouk, made of soft suede on the top and anti-slip rubber on the bottom, appears exceptionally special with the Ikat print created using water-based ink. It is both modern and urban, while deeply rooted in culture.

"Being able to collaborate with Didiet Maulana is a unique opportunity. Didiet has already achieved his own success as a designer. This collaboration is evidence that we are all connected as a global community. Didiet collaborated with a Singapore-based company and brought his designs to consumers in Malaysia, Singapore, Dubai, and Europe," said Heikal and Nadja, founders of Lasouk.

IKAT Indonesia by Didiet Maulana warmly welcomes this collaboration between countries. With this collaboration, ikat motifs will be more widely known in the market.

"Creating a prayer mat with motifs that highlight the theme of the archipelago is a uniqueness that will add value to our latest product. Getting to know the founder of Lasouk, I am confident in the quality that we bring to this first collaboration. Through this collaborative prayer mat, we target the Indonesian market and will penetrate the international market," continued Didiet Maulana.

Not only in Indonesia, this collection will also be marketed in other countries such as Singapore, Malaysia, and the UAE. The collaboration between IKAT Indonesia by Didiet Maulana and Lasouk is an example of how to promote Indonesia's cultural richness through collaboration. It showcases how one of Indonesia's best designers collaborates with an international brand to create urban products inspired by culture.

(kpl/pur/gtr)