Support MSMEs, Indosiar Distributes Business Capital Worth Millions on the 31st Anniversary Stage

Kapanlagi.com - The celebration of Indosiar's 31st Anniversary is not only a party for top artists and musicians but also brings abundant blessings for Micro, Small, and Medium Enterprises (MSMEs). In the series of events "Indosiar's Extraordinary 31st Grand Concert", Indosiar provided a special stage for small traders to participate and win business capital prizes.

Harsiwi Achmad, Director of Programming at SCM, revealed that this is one of the real forms of Indosiar's concern for empowering the community's economy. MSME traders were invited to play exciting games on stage with very tempting cash prizes.

"Oh yes. One of the things we continuously present is how we bring in this birthday celebration while also inviting MSME traders to, what should we say, give them a stage here. Then we give them the opportunity to play games. However, they will also receive prizes," said Harsiwi when met at the Emtek Studio, West Jakarta, Saturday (10/01/2026).

Read other Indosiar news at Liputan6.com.

1. Total Prizes in the Tens of Millions

The total prize prepared amounts to tens of millions of rupiah. Harsiwi detailed the prize amounts that will be received by the winners, starting from first place to third place, which are very significant for the development of small businesses.

"Well, tomorrow the first place will receive 31 million, the second place will receive 20 million, and the third place will receive 10 million. However, those who do not win will all receive a capital of 5 million from Indosiar and YPP," she added.

This business capital assistance is expected to be a boost of spirit for MSME players to continue to strive and develop their businesses. Indosiar wants its anniversary celebration to also benefit the wider community, especially those involved in the creative economy sector.

"So, God willing, this will be a blessing for them, but also a blessing for Indosiar and a blessing for all the viewers in Indonesia," Harsiwi sincerely hoped.

2. Indosiar's Joyful Anniversary

Jamrud at the Indosiar Anniversary concert © KapanLagi.com/Budy Santoso

In addition to its concern for MSMEs, Indosiar's 31st anniversary was also enlivened by a lineup of top artists such as Rhoma Irama, JKT48, Jamrud, and Duo Maia. The performances by the graduates of D'Academy 7 also serve as proof of Indosiar's commitment to nurturing new talents in the country's entertainment industry.

Harsiwi also expressed her hopes for Indosiar in the future. She wants this television station to remain consistent in presenting quality programs that are beneficial to the community.

"My hope for Indosiar, at its 31st anniversary, is that Indosiar can continue to showcase the best programs for all Indonesian people. Programs that provide education and inspiration," concluded Harsiwi Achmad.

The background for choosing MSMEs as one of the focal points of the celebration is due to their vital role in the national economy. Indosiar wants to give appreciation to these heroes of the people's economy.

(kpl/aal/phi)