The Combination of Wastra & Casual Style by Findmeera at the Nusantara Wastra Parade, Supported by BRI

Kapanlagi.com - Indonesia is not only rich in its nature but also holds cultural treasures in the form of wastra, which are traditional fabrics such as batik, songket, lurik, and sasirangan. Each piece of wastra carries traces of history, philosophy, and local wisdom. However, amidst the tide of modern lifestyles, a significant challenge arises: how to keep this fabric heritage in daily use without losing its cultural meaning.

This is the space filled by Findmeera Dailywear. Since its establishment in 2022, this brand has blended traditional fabric techniques such as shibori, tie-dye, and batik cap into comfortable yet elegant homewear. The materials are sourced from natural wood fibers with OEKO-TEX® Standard 100 certification, ensuring that each dress and kaftan is not only charming but also cool, safe, and soft on the skin—even for babies. This approach makes wastra no longer just for formal occasions but also a part of everyday lifestyle.

Findmeera's journey has progressed further thanks to the support of BRI and Rumah BUMN BRI Jakarta. Through training programs, business mentoring, and quick financing facilities, Findmeera has successfully expanded its market from national to international. The peak moment occurred when they dazzled on the stage of Fimela x Indonesia Fashion Chamber (IFC), proving that when creativity, cultural heritage, and banking support unite, works are born that are not only beautiful but also bring a wide positive impact.

1. Home Dresses Become Runway Fashion Works

Nusantara Textile Parade © Fimela.com

"Initially, Findmeera only made dresses for personal needs and close friends," said Amirul Noviansyah, the Founder of Findmeera Dailywear. "However, seeing the increasing enthusiasm, that simple idea evolved into a brand with a big mission, changing the perception that dresses are just ordinary homewear." he added

Findmeera then combined the comfort of skin-friendly fabrics with the beauty of colorful and story-filled wastra techniques. Each motif is produced in limited quantities, making it feel personal for each wearer. With timeless designs, Findmeera's collection remains relevant for various occasions.

2. BRI's Support for Nusantara Textile SMEs

Nusantara Textile Parade © Fimela.com

As a bank focused on empowering SMEs, BRI sees great potential in brands like Findmeera. Through BRIncubator, business actors gain access to business knowledge, marketing networks, and export opportunities. Not only that, BRI also provides financing facilities with a quick process so that SMEs can grow without capital obstacles.

This collaboration proves that creative SMEs, especially in the textile-based fashion sector, can compete on the national and even global stage if they receive the right support.

"BRI understands exactly what we want. They guide us from scratch, starting from financial management, digital marketing strategies, to branding," said Findy Oktavian, Co-Founder of Findmeera Dailywear.

"Even when we had the opportunity to introduce our products in Sydney, BRI was there to provide quick financial assistance. H+2 the funds were already disbursed. That was very helpful for us," he added.

3. The Peak of Findmeera's Journey

The peak of Findmeera's journey was evident during the Nusantara Textile Parade event. In the midst of an elegant stage setup, Findmeera's collection confidently stepped forward, showcasing outfits that blend ethnic nuances with modern touches.

Findmeera's presence at this event not only showcased their creations but also sent a message that textiles do not have to be kept in the closet for formal occasions; they can be part of everyday life that is light, comfortable, and still rich in cultural meaning.

Friends of Fimela, the Nusantara Textile Parade 2025 is made possible thanks to the support of sponsors including PT Pertamina Persero, Bank BRI, Permodalan Nasional Madani, the South Kalimantan Provincial Government through the Department of Communication and Information, the Tarakan City Government, and PT Kereta Api Indonesia (Persero).

Read more news about the Nusantara Textile Parade at Liputan6.com.

(kpl/phi)