The Inspirational Story of Rea Wiradinata, a Successful Young Entrepreneur

Kapanlagi.com - Rea Wiradinata is a successful entrepreneur at a young age. Some of her business lines in the field of Wedding Organizer (WO), decoration, culinary, cosmetics, and property can be considered very successful and generate extraordinary revenue.

Rea also tells the story of how she started her career in the business world, where everything started from scratch through her own hard work. Rea emphasizes that since she was a child, she was trained to always be responsible by her parents who are civil servants, so she is accustomed to solving problems without anyone's help.

"My career started when I became a nurse at a hospital and then worked in a trading company. Not long after, I took the risk with minimal capital to establish the company EDME Global Indonesia, which is engaged in the cosmetics industry and cosmetic contract manufacturing," Rea recalled to the media recently.

1. Introducing Jamu Kanistri

Rea Wiradinata / Credit: Instagram - re_wiradinata

Recently, Rea introduced her new business, Jamu Kanistri. The idea to create this product is motivated by the ongoing Covid-19 pandemic that still haunts the public. She wants to provide something beneficial for the health of many people.

"When I was stuck due to the lockdown in Cambodia, I brainstormed how to continue doing business while also providing benefits to the community. My choice fell on the traditional herbal medicine industry, namely Jamu Kanistri under the auspices of PT. Rosela Eksotika Indonesia, which according to the majority of my consumers, has proven to enhance the body's immune system against Covid-19," she added.

2. Rea Wiradinata's Hope for 2021

Rea Wiradinata / Credit: Instagram - re_wiradinata

Rea hopes that the Covid-19 pandemic can end soon in 2021. Therefore, she has a big target to develop the Jamu Kanistri business and open branches throughout the country.

"The year 2021, which we really hope can overcome this pandemic, is highly determined by the lifestyle of the community in facing the coronavirus. But seeing the tendency of Indonesians to consume herbal medicine as an alternative treatment, I feel optimistic that this (Jamu Kanistri) can become a new market," Rea concluded.

Rea explained that Jamu Kanistri is a traditional herbal medicine made from 4 main natural ingredients such as tamarind, turmeric, gotu kola leaves, and forest honey. According to her, turmeric is effective in treating various diseases, while tamarind aids digestion and heart health. Meanwhile, honey serves as a sugar substitute and gotu kola leaves brighten the skin and can help Alzheimer's patients with memory.

(kpl/gtr)