The Story Behind the Collaboration of Local Shoes 'All Is Well' between Evil, Ventela & Gading Marten

Kapanlagi.com - The world of local shoe industry has recently been quite excited with the release of the 'All is Well' shoes, which is a collaboration between Evil, Ventela, and Gading Marten. The three of them directly dive into conveying ideas until cool black-colored shoes are born.

Ipam, a sneaker enthusiast and also the owner and founder of Evil Clothing, shared the story of his collaboration with Ventela and also Gading. This includes the selection of the name, which, as it turns out, is often said by Gading in certain moments.

"Because in this pandemic era. When asked about news, there must be someone who is currently facing problems. Whether it's their business or being affected by covid. The most comforting answer to hear is All is well. This is a word that is hoped for and a prayer for everything to be fine," said Ipam at Cups Coffee & Kitchen, Bandung (1/4) yesterday.

 

 

 

1. Reasons for Collaborating with Gading

© Special

Ipam revealed that he has been close to Gading for a long time. One of the reasons he chose to collaborate with former Gisella Anastasia in this project is because they have many similarities, both in life stories and thoughts.

"Our life stories are quite similar. When I tell her, 'Why is it the same?' There are so many similarities. It's like soulmates. It's on a different level. Similar. I chose her because she also likes words. That's why these shoes are filled with words," Ipam continued.

 

 

 

2. Unlimited

 

 

 

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A post shared by Evil Official (@evil___official)  

 

The result of their collaboration shoes is quite special, starting from the quality, box, to the inserted words. However, they do not limit the production quantity, so anyone can get them at the official store marketplace and also the official website.

There are 2 types of shoes, namely low and high. The low variant is priced at Rp 439,800 while the high variant is priced at Rp 459,800.

"I'm quite picky about sneakers. If I want to make one, it has to be really good. Why I chose Ventela is because they have a large factory, proper production process, and really good quality. They can turn my ideas into shoes. Thank you so much, Ventela, for being able to convey my ideas," added Ipam.

 

3. Next Collaboration

Ipam plans to collaborate with other talents for the next project. He also gave a little hint about what the next shoes will be like.

"Maybe in the future, I will develop a new silhouette with Ventela that is different from the previous ones. This is for introduction, so that people know it's Ventela shoes from afar," he concluded.

 

 

 

(kpl/ade/mhr)