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This Is How Perfectionist Vidi Aldiano Is When Creating Viral Coffee Flavors

This Is How Perfectionist Vidi Aldiano Is When Creating Viral Coffee Flavors

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This Is How Perfectionist Vidi Aldiano Is When Creating Viral Coffee Flavors

The late Vidi Aldiano is also widely discussed due to the butterscotch seasalt flavor he created for the Fore Coffee brand, which is loved by many. The collaboration between Vidi Aldiano and Fore Coffee is not just an ordinary business partnership. This was revealed directly by Matthew Adrian, CMO of Fore Coffee, during a guest appearance on a podcast.

In a video clip uploaded to social media to commemorate the late individual, Matthew shared the reasons behind Fore Coffee's decision to partner with Vidi Aldiano. According to him, the collaboration stemmed from a personal closeness and Vidi's great interest in the world of coffee.

Matthew admitted that he had actually known Vidi personally before. Therefore, when discussing the possibility of collaboration, their conversation felt very natural and not like a formal relationship between a brand and a brand ambassador.

 

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"This might be biased, but I know him personally beforehand. Vidi at that time said he was a friendship ambassador everywhere," said Matthew.

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He emphasized that their discussion really felt like a casual chat, not just a promotional collaboration. "So when I was talking to Vidi, it wasn't, he wasn't a brand ambassador. So we were really chatting, 'Do you want to help curate this?'," he continued.

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Interestingly, Matthew also referred to Vidi as quite talkative. However, according to him, this actually indicates that the singer of the song Nuansa Bening cares a lot about the quality of the coffee they are developing. "By the way, he is very talkative. He is talkative in a good way. 'I want the coffee to be like this, this, this,'" Matthew revealed.

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In fact, Matthew said, Vidi does not hesitate to contact him at night just to discuss details about coffee. "So he can call me at night like, 'Matt, I want this, this, this, and that, and everything else'. Which I really like. Passion. That's something we can see from him," he explained.

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Furthermore, Matthew also revealed that many ideas and insights from Vidi Aldiano have actually not been realized until now. "There are many of his insights that we haven't had the chance to implement until now," he said.

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He emphasized that their collaboration is not only focused on the business side, but is also based on a love for coffee. "The relationship with Vidi is not just business. But there is indeed passion, there is love," said Matthew.

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Matthew admitted that Vidi still often contacts him via WA to discuss Fore WhatsApp. "Yesterday it was WhatsApp, until now it's like talking about the coffee, 'The cup is really nice' and so on," he concluded.