Through Original Series to Exclusive Sports Content, Vidio is Trusted to Compete with Foreign Platforms

Kapanlagi.com - In this digitalization era, people have been facilitated to access anything on the internet, including entertainment for the general public. Usually, after a day of activities, many people spend their time entertaining themselves by watching various videos or interesting shows on their mobile phones.

Therefore, many over-the-top (OTT) applications have emerged, offering various interesting shows. Over time, due to the emergence of numerous similar OTT platforms, competition becomes inevitable.

Both foreign and local OTT platforms showcase their abilities in offering entertainment, but this has become a great motivation for local OTT platform Vidio to continue innovating so as not to be inferior to foreign OTT platforms such as Netflix and Disney+ Hotstar. As a local OTT platform, Vidio certainly has various effective strategies to face these foreign OTT platforms.

Managing Director of Emtek and CEO of SCM & Vidio, Sutanto Hartono, explained that the effective strategy to counter the onslaught of Netflix and others is to increase partnerships with several production houses to develop quality local content. He also explained that this collaboration allows Vidio to launch original Indonesian content first.

1. Having Their Own Distinctive Characteristics

Vidio Trusted to Compete with Foreign Platforms © KapanLagi.com/Irfan Kafril

Not only that, collaboration to broadcast sports content is also not left behind because sports itself is one of the favorite entertainment of the Indonesian people.

"That's why we partner, we release local content before they do. The same goes for sports, Netflix doesn't have it," said Sutanto Hartono when met at SCTV Tower, Central Jakarta, on Tuesday (5/3) afternoon.

Sutanto is also confident that each TV series owned by each platform has its own distinctive characteristics. In addition, Sutanto also believes that out of the total population of 270 million in Indonesia, it is impossible for their taste for OTT content to be the same, so Vidio distinguishes each content as its own characteristic.

"I believe that out of a population of 270 million, their tastes cannot be the same. So if we have to compete with the global market, we can't go head to head, we must have a strong mentality," he said.

However, Sutanto admitted that the local content presented by Netflix is indeed slightly better, such as Gadis Kretek and Open BO owned by Vidio. However, each has its own segment and the popularity of Gadis Kretek may not be the same if it is aired on Vidio.

2. First Rank

"Netflix is on top in this market. That's why their content is like that, but we are different. We are a TV that has upgraded to a higher market. For example, Open BO, if compared to Gadis Kretek, it may not be usual on Vidio," he explained.

"On the other hand, there are sometimes differences in representation, like TV," he added.

For information, according to data from research firm Media Partner Asia (MPA), Vidio is the number one OTT application in Indonesia for the fourth quarter (Q4) of 2023, surpassing similar competitors such as Viu, Disney+ Hotstar, and Netflix. Furthermore, based on the We Are Social 2024 report, Vidio is the number one video streaming application in Indonesia throughout 2023 in all aspects.

(kpl/irf/tdr)