Kapanlagi.com - Presenter Robby Purba is starting to think about many things for his future at the age of 35. One of them is starting a business according to his interests, which is in the fashion field.
It's not easy for Robby Purba to start a business in the midst of the Covid-19 pandemic, where many entrepreneurs are closing down due to the deadly virus. But, after completing the concept and strategy, Robby Purba realizes it by opening a fashion business called Roofair.
"Actually, it's not a sudden decision, but maybe at the age of 35, you have to be smarter in mathematics, allocation is not just about finance, but more about effort, energy, and time," said Robby Purba in the Tebet area of South Jakarta, on Sunday (19/9).
"We just have to be smarter in allocation, because we don't know how long we will be in the entertainment world. So, let's prove that we can survive, we can show that the pandemic is not the end of everything," added Robby Purba.
Together with Oky Pratama, Robby Purba is serious about the unisex streetwear brand business, both online and offline, including cafes and barbershops, targeting young people, with affordable prices.
As a form of his seriousness, Robby Purba is directly involved in the concept and design process. As for the name Roofair itself, Robby Purba has an explanation for why he chose that name.
"So Roof represents a house, a house is everyone's dream, a house is everyone's desire, the hope is that everyone feels comfortable, feels calm, feels protected, so I took protection, Roof," explains Robby Purba.
"And Air represents the need (air) and also freedom. So I want people to feel comfortable and people to feel free," he concluded.
(kpl/aal/tdr)
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