Wulan Guritno Reveals the Uniqueness of Shopping While Watching Feature, Can Instantly 'Get Hooked' on Favorite Products

Kapanlagi.com - The Vidio Shopping innovation presented by Vidio and Shopee is considered to have its own uniqueness that goes beyond mere transactional convenience. According to Wulan Guritno, the main strength of this feature lies in its ability to stimulate shopping desires through the shows being watched.

The cast of Mama-Mama Pengejar Cinta explained how a show can evoke emotions and desires in viewers, which can then be directly followed up with purchases of related products without having to switch applications.

Wulan Guritno analogized this experience to how a film can make viewers want to experience or own something that is depicted in it. She stated that the viewing experience builds a "feeling" that becomes a strong trigger.

"The uniqueness is that, you know, the film, that show evokes feelings. For example, when we watch something, we want to go there. Like Filosofi Kopi, we want to try that kind of coffee. There’s a feeling that is built from watching that show," said Wulan Guritno at SCTV Tower, Tuesday (30/9/2025).

1. Influence of Viewers to Buy

Asri Welas provides a more concrete example, directly linking it to the series they star in. The items worn by the characters, such as sportswear or even lingerie, can entice viewers to want to own them too.

"Or in Mama-Mama Pengejar Cinta, some wear sportswear, our lingerie, and so on. People want it too," she said.

Wulan also added that the relevance between the products sold and the viewing content is key. This creates a natural connection between what viewers see and what they can buy at that moment.

"So we can connect, right? We watch this, we get tempted. That’s good stimulation," she said.

2. Utilize the Vidio Shopping Platform

Wulan Guritno with the cast of Mama-Mama Pengejar Cinta (Credit: KapanLagi/Budy Santoso)

Seeing this great potential, Asri Welas invites entrepreneurs not to hesitate to utilize digital platforms like Vidio Shopping. She encourages businesspeople to create quality products and sell them on the right targeted platforms.

"So please, ladies and gentlemen, anyone can innovate to create good products, sell them here so they can be purchased. Because now, eh, digital platforms provide that," she concluded.

(kpl/far/gtr)