Zhao Lusi Adds to Her Global Endorsement List, Now the New Face of OLLY

Kapanlagi.com - Zhao Lusi continues to add to her long list of collaborations in the international arena. The Chinese actress has officially been announced as the Global Brand Ambassador for OLLY's regular food products.

The announcement was released on February 25, 2026, and immediately caught the attention of fans. In her latest campaign, Zhao Lusi showcases a fresh look featuring voluminous hair and glowing healthy skin.

1. Zhao Lusi Becomes the First Global Brand Ambassador of OLLY

The appointment of Zhao Lusi as the global brand ambassador marks a historic step for OLLY. This nutrition and health brand has established the position of Global Brand Ambassador for the first time, and Zhao Lusi is the first figure to hold this prestigious title.

This collaboration specifically focuses on the category of everyday food products. One of its flagship products is a women's multivitamin candy with 29 types of complex nutrients, offering a scientific formula and a delightful berry flavor.

In its official announcement, Zhao Lusi also presented the brand's annual slogan, "OLLY understands you, be beautiful, be yourself." This message emphasizes the confidence of women that grows from within.

2. Focus on Common Food Products and Regulatory Compliance

Zhao Lusi - copyright: weibo.com

Zhao Lusi's collaboration with OLLY is explicitly labeled as support for common food products. This is important because regulations in China prohibit celebrities from endorsing certain health products that have specific labels such as the blue cap logo.

By clarifying the product category, the brand demonstrates a commitment to legal compliance. This strategy also protects Zhao Lusi from potential legal risks that could arise from public misunderstandings.

This transparent approach also showcases the professionalism of both parties. Zhao Lusi can still promote a healthy lifestyle, while the brand ensures that all product communications comply with applicable regulations.

3. Zhao Lusi's Healthy Image Aligns with Brand Philosophy

Zhao Lusi - copyright: weibo.com

Zhao Lusi's cheerful, healthy, and enthusiastic image is considered very suitable for the philosophy of OLLY. This brand carries the concept of inner and outer development, as well as boosting self-confidence through light and easy nutritional supplementation.

Through this campaign, Zhao Lusi helps convey the message that maintaining health can be done practically. The multivitamin gummies with a pleasant taste become a symbol of a more friendly approach to nutrition that doesn't feel like a chore.

Both also highlight the momentum of International Women's Day on March 8. The theme raised emphasizes the value of women to grow from the inside out, in line with the positive image that has long been associated with Zhao Lusi.

4. Promotion Strategy and Fan Enthusiasm

Zhao Lusi - copyright: weibo.com

In terms of marketing, the collaboration between Zhao Lusi and OLLY is supported by a rather aggressive promotion strategy. The JD Health platform presents a limited purchase program, where consumers who buy two bottles of the product have a chance to receive exclusive merchandise from the actress.

The merchandise includes signed photocards and special gift sets. This strategy effectively encourages fan participation while also boosting product sales in a short time.

On social media, special hashtags related to Zhao Lusi are widely used. Many fans share their experiences, even mentioning that the product is low in sugar and can be enjoyed like regular candy, making it feel more practical.

5. Background of OLLY and Its Industry Impact

Zhao Lusi - copyright: weibo.com

OLLY itself is a premium nutrition brand under the umbrella of Unilever. Founded in the United States in 2015, this brand later expanded its market to China after an acquisition process in 2019.

This brand emphasizes a science-based research concept and nutritional evidence. Its products are claimed to use natural ingredients, free from artificial additives, and are produced in FDA-certified facilities.

The collaboration with Zhao Lusi is seen as an example of mutual empowerment between celebrities and health brands. Zhao Lusi's popularity helps to expand market reach, while OLLY's scientific reputation enriches the actress's global endorsement portfolio.

(kpl/chn)