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Bella Hadid's Response and Reaction to the Controversial Adidas Advertising Campaign

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Bella Hadid's Response and Reaction to the Controversial Adidas Advertising Campaign (Credit: www.instagram.com/bellahadid)
Kapanlagi.com -
Written by: Adristi Putri Febrianti
Bella Hadid is a supermodel of Palestinian-Dutch descent, who has provided clarification after the retro Adidas SL72 sneaker advertising campaign she starred in faced sharp criticism. The campaign, launched at the end of July 2024, refers to the Munich Olympics of 1972, a tragic event in which 11 Israeli athletes and a German police officer were killed in a terrorist attack by the Palestinian militant group, Black September.

This campaign from the German sports brand has drawn strong reactions from various parties, including the American Jewish Committee. They condemned the selection of Bella Hadid as the face of the campaign, viewing it as an attempt to portray herself as a 'vocal anti-Israel model'.

This criticism highlights how Bella Hadid's choice as the campaign icon can be seen as a form of support for certain political views, adding to the controversy surrounding the ad's launch.

1. Bella Hadid is upset, shocked, and disappointed

In response to the criticism that arose, Bella Hadid expressed her shock through an official statement on her Instagram Story on Tuesday, July 30, 2024. She said, "I am shocked, upset, and disappointed by the lack of sensitivity in this campaign."

Bella Hadid, who is the younger sister of Gigi Hadid, explained that she was not aware of any historical connection between the campaign and the tragic events in Munich in 1972 before the campaign was launched. She added, "If I had been informed, from the bottom of my heart, I would never have participated."

The 27-year-old model expressed her regret and emphasized the importance of sensitivity in every project she participates in. "My team should have known, Adidas should have known, and I should have done more in-depth research so that I could understand and talk about this," wrote Bella Hadid.

2. Bella Hadid affirms her support for Palestine

In the same statement, Bella Hadid affirmed her support for the Palestinian people and criticized efforts to link the 1972 tragedy with the current situation in Palestine. She wrote, "Connecting the struggle of the Palestinian people with that tragic attack is very painful for me."

As a woman of Palestinian descent, Bella Hadid reaffirmed her commitment to support Palestine while advocating for a world free from antisemitism. She added, "Palestine is not synonymous with terrorism, and this campaign inadvertently highlights an event that does not reflect who we truly are."

Bella Hadid also promised to continue supporting peace and rejecting violence, emphasizing that hatred has no place in this world. She stressed the importance of not allowing hatred to cloud good intentions and efforts towards global harmony.

3. Apology from Adidas and campaign revision

In response to the controversy, Adidas has issued a public apology. In a report by USA TODAY Sports on July 18, 2024, Adidas acknowledged the connection to a tragic historical event, although it was unintentional.
"We recognize the connection to a tragic historical event, and we apologize for any disappointment or distress caused," said an Adidas representative. Furthermore, Adidas stated that they have revised the rest of the campaign.

This Adidas advertising campaign has sparked a strong reaction on social media, with some calling for a boycott of the brand. However, there is also support for Bella Hadid, who is seen as innocent in this controversy.

This situation reflects the tensions related to human rights and historical sensitivities, against the backdrop of the ongoing conflict between Israel and Hamas in Gaza. The conflict, which began last May, has resulted in over 39,000 deaths, and over the past 10 months, Israeli forces have controlled the Rafah border with Egypt, closing evacuation access for the wounded and hindering the delivery of humanitarian aid.

(kpl/adp)

Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.
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