Kylie Jenner - Selena Gomez, These Are 8 Hollywood Celebrities Who Have Beauty Products

Fenty Beauty was launched in 2017 and Rihanna owns 50 percent of the company. According to Style Magazine, Fenty Beauty became the top beauty product after expanding to eight African countries in 2022. One of Fenty Beauty's best-selling products is the GLOSS BOMB UNIVERSAL LIP LUMINIZER, a lip gloss with shimmering available in 8 shades priced at Rp436,000. This product was chosen as the Allure Readers' Choice Awards in 2021.

Kylie Cosmetics was launched in 2014 by reality show star Kylie Jenner. The release of this beauty product skyrocketed her wealth and status as a businesswoman. It is reported that Kylie Cosmetics is the largest celebrity beauty brand on social media with over 25.6 million followers on Instagram. The best-selling product from Kylie Cosmetics is Gloss Drip. Similar to Fenty Beauty, Gloss Drip is a lip gloss but without shimmer and available in 7 shades.

Selena Gomez released a beauty product called Rare Beauty and launched a foundation with 48 shades, matte lip creams, liquid blush, and lip balms. Rare Beauty has also received awards such as the Allure Best of Beauty Awards (2021) for Best Cream Blush, Cosmopolitan Holy Grail Beauty Awards (2022) for Best Liquid Lipstick, and Allure Readers' Choice Awards (2023) for Best Highlighter.

Musician Ariana Grande launched a vegan-based makeup line, R.E.M., in 2021. Despite being considered one of the most popular celebrity beauty products, according to Style Magazine, R.E.M. is facing rumors of bankruptcy. In fact, the future of R.E.M. is said to be uncertain. The best-selling product from R.E.M. is the Plumping Lip Gloss, which is available in 9 shades.

In 2019, Florence by Mills was launched by Millie Bobby Brown. Florence by Mills products are known to be suitable for teenage skin, KLovers. However, according to Allure, she doesn't want her products to be just for Gen Z, anyone can use them! Florence by Mills' best-selling products include FLOATING UNDER THE EYES DEPUFFING GEL PADS, CLEAR THE WAY CLARIFYING MUD MASK, and POUT PARTY COFFEE LIP SCRUB.

Goop beauty products, with 1.8 million followers on Instagram, were launched in 2016 by Gwyneth Paltrow. She also owns 30 percent of Goop, estimated to be worth 3 trillion rupiah. According to The CEO Magazine, Goop has grown into a billion-dollar market. Goop has several best-selling products such as GOOPGLOW Dark Spot Exfoliating Sleep Milk and GOOPGLOW Microderm Instant Glow Exfoliator.

Known as the "clean girl" aesthetic, Hailey Bieber launched Rhode Beauty with the concept of the "clean girl" aesthetic. Its first three products are Peptide Glazing Fluid (a serum-gel hybrid), Barrier Restore Cream (a moisturizing cream), and Peptide Lip Treatment (a lip balm with a glossy finish). According to Allure, Peptide Lip Treatment won the 2022 Allure Best of Beauty Award for Best Lip Balm.

Lady Gaga first launched Haus Labs by Lady Gaga in 2019. In its launch, Lady Gaga introduced 90 new products suitable for bold makeup looks. One of its best-selling products is TRICLONE™ SKIN TECH MEDIUM COVERAGE FOUNDATION, a foundation available in 51 shades. If you're interested, this foundation is priced at Rp757,278.