Kapanlagi.com - The fashion world has just been shocked by a surprising announcement from Donatella Versace! After nearly three decades of achievements as the creative director of Versace, she officially resigned from her position on March 13, 2025. This move marks the closing of one of the most influential chapters in the history of this Italian luxury fashion house.
In an emotional post on Instagram, Donatella announced her decision and introduced her successor, Dario Vitale, who will begin his role as creative director on April 1, 2025. Although stepping back from the top position, Donatella is not completely leaving Versace. She will remain a part of the Versace family as Chief Brand Ambassador, emphasizing that the brand will always be in her heart.
Donatella's departure from the hot seat at Versace certainly raises many questions about the future direction of this iconic brand. However, before we move forward, let’s explore the impressive journey of Donatella Versace, from her early steps to becoming one of the most influential designers in the fashion world today.
1. The Youth of Donatella Versace and the Beginning of Her Career
Donatella Francesca Versace, born on May 2, 1955, in Reggio Calabria, Italy, is an inseparable figure from the fashion world. As the youngest of four siblings, she grew up in the shadow of her brother, Gianni Versace, the founder of the legendary fashion house.
Although she initially aspired to be a foreign language teacher in Florence, Donatella's interest in fashion intensified as she frequently visited Milan to assist Gianni. With a sharp creative talent and a sensitivity to trends, Donatella became Gianni's right hand, making significant contributions to shaping the Versace image.
Shortly after Gianni founded Versace in Milan in 1978, Donatella was appointed as the company's vice president, where she played a crucial role in designing marketing and design strategies that propelled Versace to great heights on the world fashion stage.
2. Taking Over Versace After the Death of Gianni Versace
A great tragedy struck the Versace family on July 15, 1997, when Gianni Versace was murdered outside his home in Miami Beach by Andrew Cunanan. Gianni's departure forced Donatella to take over the role of head designer and vice president of the board of directors.
After her brother's death, Donatella received 20% of Versace's shares, while her daughter, Allegra Versace Beck, inherited 50% of the shares. Her brother, Santo Versace, holds 30% of the company's shares. Since then, Donatella has become the main face of Versace and is responsible for maintaining the brand's glory.
As the creative director, Donatella faced a significant challenge: how to maintain Versace's identity without losing Gianni's legacy? With great courage, she steered Versace towards a more modern and bold direction, without losing the glamorous, sensual, and daring characteristics that have become the brand's DNA.
3. Donatella Versace's Significant Contribution to the Fashion World
Under Donatella Versace's leadership, this iconic fashion house not only survived but also soared to the pinnacle of success. With her extraordinary talent for building relationships with celebrities, Donatella harnessed the power of star-based marketing to elevate the Versace image to new heights.
Big names like Madonna, Jennifer Lopez, Lady Gaga, Beyoncé, and Dua Lipa have become the faces of Versace thanks to her magical touch. One of the most historic moments was when Jennifer Lopez wore a stunning plunging green dress at the 2000 Grammy Awards, which even inspired the creation of Google Images due to the high search interest in the dress.
Not only that, but Donatella also led Versace to venture into broader business realms, collaborating with renowned brands like H&M, forming partnerships with car manufacturer Lamborghini, and expanding into the hospitality industry with the launch of Palazzo Versace in Australia and Dubai.
4. Versace's Sale to Michael Kors and a New Era
In 2018, Donatella Versace took a bold step by selling the iconic fashion house Versace to Michael Kors Holdings, now known as Capri Holdings, in a lavish deal worth USD 2.1 billion. Nevertheless, she remained committed to her role as creative director until she ultimately decided to step down in 2025.
This decision sparked a wave of speculation in the fashion world about Versace's future: Will Dario Vitale be able to maintain the elegance and allure of the brand? Or might we see Donatella return with a surprising fashion project? These questions became hot topics among fashion enthusiasts.
"It is the greatest honor of my life to continue my brother Gianni's legacy. I wish I had a bit of his spirit and resilience," Donatella wrote through her Instagram @donatella_versace, Thursday (13/3/2025).
5. FAQ
Why did Donatella Versace resign from her position?
Donatella Versace resigned after nearly 30 years as the creative director of Versace. She announced her resignation in March 2025 and will remain the Chief Brand Ambassador.
Who will replace Donatella Versace at Versace?
The position of creative director at Versace will be taken over by Dario Vitale, who previously served as the design director at Miu Miu.
What is Donatella Versace's greatest contribution to the fashion world?
Donatella brought Versace into the modern era by collaborating with major celebrities, creating iconic designs, and expanding the business into various fields such as collaborations with H&M and the hospitality industry.
What will Donatella Versace do after resigning from Versace?
After stepping down as creative director, Donatella will remain the Chief Brand Ambassador of Versace and is likely to continue contributing to the fashion world.
(kpl/rmt)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.