Not Just a Viral Story, Manoj Punjabi Reveals the 'Secret Weapon' Behind the Success of the Film 'LA TAHZAN'

According to him, music is not just a complement, but a part of the promotional strategy to build emotions and connections with the audience even before the film is released.

"For me, the soundtrack is indeed one of the very important promotions to carry the film, the emotions, yes. It's very, very important," emphasized Manoj Punjabi.

He also added that the selection of the theme song for LA TAHZAN was not done carelessly. From the beginning, the production team agreed to look for a song that is really strong and memorable. "From the start, we agreed on the song. It has to be a killer," he added.

This view is echoed by the director, Hanung Bramantyo. The man behind the success of AYAT-AYAT CINTA stated that in today's digital era, songs are the main gateway that brings audiences to the cinema.

"The role of the song, the soundtrack, must be truly recognized as very important. Because one of the things that brings the audience to the cinema is the song," said Hanung.

Furthermore, Hanung explained that the presence of the song from the very beginning of the production process greatly influences the creative process, especially during editing. Without the right music or song, the editor will struggle to find the right rhythm and emotion for each scene.

"During editing, we cannot move anything without the presence of music or a song. So the song is not just present at the very end, but it should be present when we have already started shooting," he explained.

With a strong emphasis on soundtrack quality, MD Pictures demonstrates that LA TAHZAN has been meticulously prepared from all aspects to ensure that this film is not only viral but also of high quality and leaves a deep impression on its audience.