Viral Short Video Full of Emotion Coinciding with National Father's Day

Kapanlagi.com - Coinciding with National Father's Day on November 12, 2020, a short video went viral on social media. The video titled Jendela Dunia (Window of the World) was intentionally created to celebrate Father's Day with a touching story.

The video, initiated by PT Sasa Inti, tells the story of the relationship between a father and a child with dramatic elements that bring tears. In essence, this video conveys the message that a father's love for his child is so great that he is willing to give everything to see his child's happiness.

As of now, the video has been viewed 1.5 million times. The comment section is flooded with various positive reactions.

1. Campaign #HariBapakBersamaSasa

Credit: Youtube - Sasa Melezatkan

In addition to releasing a video full of positive moral messages, Sasa also invites the public to enliven Father's Day through the themed campaign #HariBapakBersamaSasa throughout this November.

"Through the #HariBapakBersamaSasa initiative, we want to invite the community to appreciate fathers and how their presence is equally important as mothers in taking care of the family," said Fenny Kusnaidy, General Manager Brand of PT Sasa Inti, in a written statement received by KapanLagi.com.

The positive relationship between fathers and children is an inspiration for Sasa to give appreciation. Moreover, the topic of appreciation for fathers has not been widely focused on by Indonesian society, especially social media users.

"The digital initiative #HariBapakBersamaSasa allows families in Indonesia to participate in giving awards to the fathers they love. It also strengthens the relationship between fathers and children in a unique way. We hope that this initiative will not only enliven Father's Day, but also create happiness for all families in Indonesia," he added.

In addition, Sasa is also organizing a social media competition with the theme #3BingkaiTentangBapak, inviting the public to share stories about the role of fathers in their lives. This competition takes place from November 13th to 25th, 2020, with various attractive prizes awaiting the winners.

2. Watch the Video!

(kpl/gtr)