Kapanlagi.com - Due to the title change of the film, the world of entertainment is in an uproar! THUNDERBOLTS has suddenly changed its name to THE NEW AVENGERS. This announcement came a few days after the film was released in theaters. For fans who are used to watching until the end credits, it was probably predictable from the very first day of the film's release.
WARNING: For those who have not seen the film, the review below contains spoilers!
Marvel Studios seems to have planned this official title change for the film well in advance. This name change is an important part of the plot. In the film's ending, Valentina Allegra de Fontaine (Julie Louie Dreyfuss) officially gives the antihero team a new name, The New Avengers, during a press conference.
Besides the narrative necessity to drive the story, this strategy must also be acknowledged as an effective and smart business move by Disney and Marvel Studios.
President Ross asks Sam Wilson to form the Avengers in BRAVE NEW WORLD
This name change is not just an ordinary marketing gimmick. There is a deeper narrative strategy at play. It’s about how Marvel is rebuilding the Avengers universe.
Post AVENGERS ENDGAME, Marvel Studios chose to take risks by introducing many new characters such as Ms. Marvel, Eternals, and Moon Knight without leaving room for the appearance of their flagship team, the Avengers.
The narrative about the formation of the Avengers is very present in CAPTAIN AMERICA BRAVE NEW WORLD, but that is not enough. Because in that film, the ensemble of superheroes does not appear.
The presence of The New Avengers marks a new era for the MCU. With the absence of the original Avengers, this antihero team is ready to fill that void.
In one scene from THUNDERBOLTS, the character Valentina emphasizes that the world currently lacks a protector like the Avengers. The narrative need for the Avengers makes the presence of the Thunderbolts as a superhuman ensemble feel fitting.
The name Avengers is not just a label. This label has an incredible appeal. Marvel Studios utilizes it to boost audience enthusiasm and ticket sales. A clever marketing strategy!
Moreover, as we know, the MCU is struggling to reignite the spirit of its fans after several of their projects, whether films or series, have not succeeded in terms of quality or commercial success.
The introduction of the New Avengers also triggers new conflicts in the story that can be explored later. Remember CAPTAIN AMERICA CIVIL WAR? Where two teams of superheroes have a disagreement.
In THUNDERBOLTS, there is a dispute regarding the copyright of the use of the Avengers name legally between The New Avengers and Captain America (Sam Wilson) concerning the use of the Avengers name and logo.
Please Marvel, make CIVIL WAR 2.
Initially, they were antiheroes, even former villains. However, their journey changed. Now, they are recognized by the public as heroes. An inspiring transformation!
Marvel is also increasingly intriguing fans as discussions have been leading towards the emergence of the Young Avengers. Considering that in several recent films, characters such as the following have already been introduced:
Although inspired by the New Avengers comic, this film has its own storyline. Only Bucky Barnes and Sentry have a direct connection to the comic version. The rest are original!
The announcement of the name change was made dramatically through a viral video on social media. The players tore down the Thunderbolts poster and revealed the new title: The New Avengers. Fans went wild!
This name change also builds hype for the film AVENGERS: DOOMSDAY. The New Avengers serves as a narrative bridge to this major film. We look forward to what comes next!
The name change from Thunderbolts to The New Avengers is a bold and clever strategy by Marvel. This move demonstrates Marvel's confidence in building a more complex and engaging MCU narrative.
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Marvel changes the title of THUNDERBOLTS* to THE NEW AVENGERS after its release, as part of the film's storyline. This new antihero team has been a box office success and received positive feedback from audiences, despite some controversy over it being seen as revealing the story's ending.
Before watching Thunderbolts, check out these important Marvel movie recommendations to avoid confusion.
THUNDERBOLTS* has been released in Indonesian cinemas as of April 30, 2025. The film has reportedly received many positive reviews. What are the actual advantages of this film? Check out the observations from KapanLagi.com below.
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