Home Video Menu
Home Prev Next Menu
Better experience in portrait mode.
10 Photos of NJZ Showcasing Calvin Klein's Spring Collection, Use of Member Names for Campaign Becomes the Spotlight

10 Photos of NJZ Showcasing Calvin Klein's Spring Collection, Use of Member Names for Campaign Becomes the Spotlight

K-Pop

kapanlagi
Swipe Up to See the Photos
10 Photos of NJZ Showcasing Calvin Klein's Spring Collection, Use of Member Names for Campaign Becomes the Spotlight

Minji, Hanni, Danielle, Haerin, and Hyein, who recently announced their new group name as NJZ (previously NewJeans), are making waves again. This time, the five young idols have been trusted to be models for Calvin Klein.

In addition to their beautiful appearance in the latest collection of the brand, the use of individual names instead of the old group name has also become a highlight. Let's check out the photos! If not now, when?

<nil>

Calvin Klein has just released a campaign photo featuring all five members of NJZ (NewJeans) for the Spring 2025 collection.

<nil>

Minji, Hanni, Danielle, Haerin, and Hyein showcase a fresh and energetic style, in line with the spring vibes.

<nil>

They wear various combinations of denim and casual tops with a distinctive Calvin Klein touch.

<nil>

However, fans' attention is directed towards how Calvin Klein is promoting this campaign.

<nil>

Although ADOR requested that the name NewJeans be used, Calvin Klein instead used the members' names in their promotional materials.

<nil>

This is evident not only in their social media posts but also on Calvin Klein's official YouTube channel and the Billboard website.

<nil>

Fans view this move as a form of support for the members amidst the controversy involving ADOR.

<nil>

Many praised the major brands that continue to stand by the five idols in this situation.

<nil>

The use of individual names is also seen as a way to highlight each member's identity without sidelining their togetherness.

<nil>

With this strategy, Calvin Klein successfully attracted public attention while also showing their support for Minji, Hanni, Danielle, Haerin, and Hyein.