Celebrity Fashion
It's no secret that Irene Red Velvet is a influential figure in the K-Pop world. Not only is she loved in South Korea, but she also has many fans globally.
Aside from being a busy idol and the leader of Red Velvet, she also has her own activities. From starring in advertisements to being a brand ambassador.
Being so popular, it's no wonder that many brands want to collaborate with her. Now, here is a list of brands that have been made viral by Irene. What are they?
Nuovo - First there was a women's shoe brand called Nuovo that collaborated with Irene in 2017. In just one month, she was able to make the brand popular. Even when releasing the Bubbly collection, those shoes were known as Irene Sneakers! In just one month, those shoes were sold out immediately!
Feminist Book - When it was known that Irene was reading a feminist-themed book, the public and fans were discussing it. At a fan meeting, the idol admitted to finishing reading a novel titled Kim Ji-Young, Born 1982 (which has now been made into a film). Despite the controversies, this book immediately became a hot topic and the most recommended book in 2018.
Lemona - Not only fans, but Irene is also loved by businessmen. The idol collaborated with Lemona, a powdered vitamin brand. Irene's beautiful face appeared in advertisements and various packaging of the products. What's unique is that the limited edition production sold out in just 10 days!
Chamisul - Korean celebrities are considered most successful when they star in instant noodle, chicken, or soju commercials. In 2019, Irene collaborated with Chamisul, a soju brand. Lately, Irene's cut out pose with a bottle of Chamisul has been decorating various streets in Korea. Interestingly, the image is also found in other countries like America.
Miu Miu - Throughout 2018, Irene was often seen wearing clothing or accessories from the fashion brand Miu Miu. In 2019, she was chosen as the brand ambassador in Korea and attended their fashion show in Paris. Shortly after, the promotional hashtag #GirlinMiuMiu started trending on Twitter regarding Irene's collaboration with Miu Miu. It even went viral! Interestingly, Irene's photo wearing this backless dress is still the most liked post from Miu Miu.
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