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7 Portraits of the BTS Pop-up Store in Jakarta, A New Paradise for Indonesian ARMY

7 Portraits of the BTS Pop-up Store in Jakarta, A New Paradise for Indonesian ARMY

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7 Portraits of the BTS Pop-up Store in Jakarta, A New Paradise for Indonesian ARMY

Good news for ARMY in Indonesia! BTS Pop-up: Space of BTS has officially opened at Neo Soho Mall, West Jakarta, on Saturday (12/7/2024). This pop-up store offers a unique experience for fans of the South Korean boy group, with various exclusive merchandise and interesting installations designed specifically to pamper ARMY.

"BTS Pop-up: Space of BTS is not just a shopping place, but also a special space that makes ARMY feel connected with BTS. Here, ARMY can create moments that are not just instagrammable but unforgettable," said Project Director Space of BTS Indonesia, Martha Silalahi.

This store features a variety of merchandise, ranging from albums, group collections, to solo projects of the BTS members. One of the favorite products is the Mute Boston Bag from the artist-made collection by V BTS. Visitors can also see the costumes from BTS's Permission to Dance, adding to the unforgettable experience while at this store. Here are the details.

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"You could say this store concept is different from any that have existed before. In addition to merchandise, there is an experience within it, such as the BTS outfits that were once used," added Martha. 

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Additionally, this store will also host the launch of Permission to Dance TINY TAN and a Custom Music Video, specifically designed to enliven this event. The BTS Pop-up: Space of BTS is not only present in Jakarta. 

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After concluding on March 9, 2025, this pop-up store will continue its journey to Medan for two months, then to Surabaya, and plans to return to Jakarta and Medan at the end of the year with a simultaneous concept in two locations.

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"After Jakarta, we will go to Medan for two months, then to Surabaya. Then in October-November, we will have simultaneous events in two cities, Jakarta (Central Park) and Medan," revealed Martha, adding that this pop-up store will be present for a full year in Indonesia.  

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The shopping experience at this store is not only limited to ARMY in Jakarta. With the Click & Collect feature, fans from outside the city can still purchase their favorite merchandise without having to come directly. "So even if you can't drop by in person, you can still get your favorite BTS merchandise without hassle. It's really practical, right?" said Martha.  

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In addition to being a shopping place, the store is also designed to create special moments for fans. Stunning installations and exclusive merchandise make every corner of this store a place full of memories, even becoming a tourist destination for ARMY from various regions.  

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With the presence of this store, Indonesia has become one of the main destinations for BTS fans worldwide. Its presence not only connects ARMY with their idols but also opens opportunities for the fan community to gather and share experiences together.