9 Potraits of Japanese Virtual Girls Who Became IKEA Harajuku Models, Their Beauty Makes You Forget They're Not Human

Her name is imma, the first CGI girl and model in Japan. Despite looking like a real person, imma with her pink hair and cute face is actually just a virtual being.

IKEA Japan brings imma to the real world by creating an apartment in their new store located in Harajuku. This apartment combines physical space with LED screens.

This new out of the box concept was chosen by IKEA to introduce household furniture solutions for small spaces to young people in Tokyo, especially with the presence of the pandemic.

Through a marketing idea that showcases the daily life of a virtual influencer during the COVID-19 pandemic, IKEA Japan hopes to reach a new demographic.

Imma's bedroom is displayed on a large screen on the second floor facade of the store. This display can be seen from Harajuku station, which has 110,000 visitors every day.

People passing by can see Imma doing various activities, such as dancing and yoga, even ordinary activities like vacuuming and watering plants.

Meanwhile, Imma herself always shares her daily life on social media. This virtual model is followed by more than 250 thousand Instagram users on the @imma.gram account.

In addition to being a model for IKEA, Imma is also often trusted to promote various brand products and do photoshoots. One of them is being a model for a Chinese magazine.

Seeing Imma doing various types of activities like a human makes you forget that this beautiful girl actually only exists in the virtual world. Do you agree, KLovers?