
The South Korean entertainment industry does not only assess the popularity of artists based on the dramas or music they star in. The trust of major brands actually becomes a strong indicator of a public figure's influence in the eyes of society.
In the world of Korean advertising, the term CF or Commercial Film holds a much greater strategic meaning than regular advertisements. The more often an artist appears in CFs, the higher their commercial value and the credibility of their image.
Recently, Korean netizens have compiled a list of female artists who are dubbed CF Queens in every generation. Here is a showcase of the consistency of image, public trust, and advertising dominance across time.
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