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The dispute between ADOR agency and NJZ has resurfaced after NJZ launched a new social media account on platforms X, YouTube, and TikTok. This move immediately received a response from ADOR, which emphasized that the action could potentially violate the still-valid exclusive contract.
In an official statement on February 28 KST, ADOR stated that they are currently still waiting for legal confirmation regarding the status of the exclusive contract with NewJeans members. They also emphasized that only the official accounts managed by ADOR are legally recognized, while other accounts are considered unauthorized.
ADOR has requested fans and related parties not to support or participate in activities that could cause confusion. Here is the full news.
ADOR Claims That the Opening of NJZ's Social Media Accounts Violates Exclusive Contract. (instagram/njz_official)
NJZ surprised the public by opening official accounts on various social platforms such as X, YouTube, and TikTok. These accounts appeared without any announcement from ADOR, which has been known as the main manager of NewJeans' social media activities.
Shortly after the NJZ accounts appeared, ADOR issued an official statement on February 28 KST. They emphasized that the exclusive contract between the label and the members of NewJeans is still in effect, and they are awaiting legal certainty regarding this claim.
ADOR States That the Opening of NJZ's Social Media Account Violates the Exclusive Contract. (instagram/njz_official)
In the same statement, ADOR explained that they only manage the official X, YouTube, and TikTok accounts for NewJeans. They asserted that the newly created NJZ accounts did not receive approval and are considered a violation of the exclusive contract.
ADOR also reminds that the existence of this NJZ account could cause confusion, especially for fans and advertisers. They request that the relevant parties avoid involvement in unofficial platforms.
Although they have issued a firm statement, ADOR has not taken further legal action. They are currently waiting for legal confirmation to determine whether the NJZ accounts have truly violated the contract or not.
ADOR States That the Opening of NJZ's Social Media Account Violates the Exclusive Contract. (instagram/njz_official)
Amid this controversy, NJZ seems to continue its activities. They have been confirmed as the main performers at ComplexCon Hong Kong 2025, a major festival that will take place from March 21-23 at AsiaWorld-Expo.
That is the news from ADOR stating that the opening of NJZ's social media account violates the exclusive contract. Stay tuned for more celebrity news. If not now, when?
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