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BTS Agency Changes Name to HYBE, Here are 10 Facts About the Company and Photos of the New Office

BTS Agency Changes Name to HYBE, Here are 10 Facts About the Company and Photos of the New Office

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BTS Agency Changes Name to HYBE, Here are 10 Facts About the Company and Photos of the New Office

Big Hit Entertainment officially changed their name to HYBE. Bang Si Hyuk along with CEO Global Lenzo Yoon and CO HQ Park Jiwon announced that there will be a major change for the company as a form of industry innovation.

Meanwhile, Big Hit will start venturing into areas that have traditionally been inaccessible to entertainment companies, such as the 360 business, IP business, and education sector. Therefore, the name Big Hit needed a new name as it was considered no longer suitable. Their new name has been changed to HYBE, as quoted from Koreaboo.

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HYBE will have two headquarters located in Seoul, South Korea and America. HYBE as a company will be divided into three: HYBE Label, HYBE Solutions, and HYBE Platform.

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HYBE Label will consist of BIGHIT Music such as BELIFT LAB, Source Music, Pledis Entertainment, KOZ Entertainment, and HYBE Labels Japan.

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HYBE Solutions, where all the production takes place including HYBE EDU and Superb. They are responsible for creating businesses using the creative output from HYBE Label artists.

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Furthermore, HYBE Platform is the home of Weverse Company, a center that connects and helps expand all HYBE content and services.

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Also introduced is a new campaign titled 'What do you believe in?'. It becomes the company's philosophy to be recognized as a top entertainment company in the world.

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Also introduced is Min Heejin, CBO of HYBE, who will share her first project at HYBE by introducing the new building.

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Min Heejin also shared the interior and exterior views of the HYBE office, which emphasizes flexibility, horizontal communication, and connectivity.

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She believes that a comfortable place to work and communicate naturally will attract people, and the office working culture will develop.

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Floors 1-6 will accommodate music production facilities, such as dance studios, film studios, wardrobes, and lounges. The seventh floor is designed as a storage floor.

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Floors 8-16 become office space, complete with a library, gym, and employee lounge. Floor 19 becomes a forum area, employee rooms, and a large meeting auditorium.