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Kapanlagi.com - Idols need fans. But there are times when fans also damage the image of their idols if they are involved in fanwars or are too toxic. The Chinese government seems to understand this and has started to restrict the movements of fanatic fans on social media.
What are the things banned in China? Here are some regulations given to all fanatic fans of celebrities.
Starting last May, a viral video in China emerged regarding the massive purchase of Zhenguoli yogurt, which is one of the products from the dairy company Mengniu. Mengniu itself is a brand that sponsors the show YOUTH WITH YOU 3, a popular boyband formation competition in China. One of the requirements to give a lot of votes is by scanning the barcode on the Zhenguoli packaging. Therefore, fans bought a large quantity of the yogurt product just to take out the packaging and discard the contents into the drain. This viral video prompted iQiyi, the producer of YOUTH WITH YOU 3, to be asked to stop airing the show, even though only the final round was left.
A few days ago, a massive fan war broke out between fans of actress Zhao Liying and actor Wang Yibo. The cause was a rumor that they would reunite in a new drama. Some of Zhao Liying's fans were unhappy about the idea of their idol working with Wang Yibo again and started campaigns to boycott and initiate wars among fans on Weibo.
After the incident, several Zhao Liying fansites were muted by Weibo. Zhao Liying's studio Weibo account was also muted for 15 days for being deemed unable to control the fans.
From these two incidents, the Cyberspace Administration of China highlights the phenomenon of toxic fandom culture. They plan to create a better internet environment by launching a campaign to clean the internet from toxic fans, known as the Qinglang campaign.
Wang Yibo and Zhao Liying's agencies also support the Qinglang campaign and urge their fans to communicate in a friendly manner and not engage in online bullying. This campaign has received support from other top Chinese celebrities such as Xiao Zhan, an artist from Jaywalk Studio, and others who have even signed statements to show their approval.
On August 26, 2021, iQiyi and other streaming platforms announced that they will no longer produce idol survival shows in the coming years. They also promised not to hold offline voting events, such as the yogurt packaging scanning incident that occurred before.
On August 27, 2021, the Cyberspace Administration of China issued regulations for fans. Here are the criteria for these regulations:
After new regulations were introduced, Weibo announced the removal of charts for celebrities and ships (favorite pairings) from their Super Topics. Commercial data websites such as VLinkage, Xunyi, Powerstar, and Datawin also announced that they would stop creating celebrity ranking lists.
On August 28th, QQ Music and Netease Music platforms implemented new rules stating that each user can only purchase digital copies once. Repurchasing is now prohibited.
On August 28, CCTV News explained in more detail about the new rules for a better life in the online world.
What do KLovers think about this? Do you agree that fans can be toxic sometimes? Do you think these rules would be effective if implemented in Indonesia?
(kpl/pit)
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