Debut RIIZE on September 4, 2023 Will Bring a New Attraction to K-Pop

Kapanlagi.com - Written by: Rap Yobel Nathania

The new boy group, RIIZE, will begin their debut journey on September 4, 2023. Along with the announcement of RIIZE's debut, here are the distinct points of RIIZE that are the center of discussion in 2023.  

1. Unconventional Promotion 'Rise and Realize'

Credit: SM ENTERTAIMENT

RIIZE is a combination of the wordsRise which means to grow andRealize which means to realize. With that, RIIZE carries the meaning of a team that grows together and realizes dreams. RIIZE consists of a total of 7 members, namely SHOTARO, EUNSEOK, SUNGCHAN, WONBIN, SEUNGHAN, SOHEE and ANTON, who have exceptional musical talents, such as vocals, dancing, playing musical instruments, and song composition.  

The members of RIIZE are revealed in a new way, where they hold special promotions that break the existing debut formula by choosing methods that can show the unique identity of RIIZE in a way that can attract attention every day.  

At the same time as the opening of their Instagram account on July 31, 2023, at 10:00 PM WIB, RIIZE released profiles of their 7 members, vocal and dance training, as well as self-taken videos. RIIZE started a different and trendy promotion by filling their Instagram feed with their personalities. RIIZE successfully gained more than 1 million followers within just 4 days after their Instagram account was opened, and set the record for the shortest time to reach that number among other new groups. 

2. The History of RIIZE's Continuous Growth 'Realtime Odyssey'

Credit: SM ENTERTAINMENT

RIIZE tells their team's story in a different way. Instead of conforming to a fixed form, they chose the changing and evolving Realtime Odyssey. Realtime Odyssey RIIZE is a history of relentless growth where the members of RIIZE with their own strength and charm reveal all the processes and moments to achieve their dreams as a team.

In other words, this can be interpreted as a history of continuous growth that RIIZE has built step by step even before their debut. Realtime Odyssey RIIZE is a new effort to open up a new world in the K-Pop scene. 

Therefore, even before their official debut, RIIZE focuses on growth and real realization together with fans and starts communicating more closely through their Instagram. In addition to doing live broadcasts twice, photos and videos are uploaded in each member's highlight story, sharing their daily lives with fans, and more. RIIZE receives enthusiastic responses every day by conveying their excitement for their debut. 

3. Unique RIIZE Genre 'Emotional Pop'

Credit: SM ENTERTAINMENT

RIIZE expands the realm of music by bringing emotional pop, a genre that expresses their various emotions in songs. After announcing their debut, RIIZE drew attention by showcasing their appeal through the intense video performance of Siren and the refreshing prologue single Memories, capturing listeners' attention on the spectrum of music that RIIZE will develop in the future.

RIIZE plans to fulfill their dreams by repeating the growth of an emotional pop rookie that draws inspiration from everyday experiences and becoming an emotional pop artist who evokes sympathy from around the world.  

Specifically, the prologue single Memories released on August 21, 2023, successfully topped the iTunes Top Song chart in 8 countries. In addition, the music video for Memories also topped the YouTube Trending Worldwide, and Performance37 RIIZE also topped the Most Popular Video on YouTube South Korea. This is an extraordinary achievement for a pre-debut group.  

RIIZE, who started their debut with a different approach, will release their first single album GET A GUITAR on September 4, 2023. They have achieved recognition through online and offline performances in South Korea and abroad, such as KCON LA 2023 and Performance37. RIIZE has also received offers from the advertising and fashion world even before their debut and collaborated with various platforms, regardless of their field, such as culture and art (D Museum), content (Kakao Entertainment), and fashion (Musinsa).  

Meanwhile, RIIZE will also participate in the SMTOWN LIVE 2023 SMCU PALACE @JAKARTA concert, which will be held on September 23, 2023, at the Gelora Bung Karno Main Stadium. Tickets for the concert can be purchased through the website www.smtownjakarta.com. 

(kpl/bel)