KOREA 360, as a center for promoting Korean culture, was established to support the promotion and overseas expansion of hallyu content and related Korean industries. KOREA 360 has been operating since December 2022 with the support of a collaboration of 9 government agencies including the Korea Creative Content Agency, Korean Cultural Center Indonesia, Korea Tourism Organization, Korea Trade-Investment Promotion Agency, Korea AgroFisheries & Food Trade Corporation, Korea International Trade Association, Korea Cosmetic Industry Institute, Korea Institute of Design Promotion, and Korean Foundation for International Cultural Exchange. After the press conference session, Ji Chang Wook placed his handprint in COLLECT Town KOREA 360 accompanied by Kim Young Soo.