First Place, Karina aespa Successfully Tops 'Girl Group's Individual Reputation' June 2021!

Kapanlagi.com - According to the analysis of individual brand reputation data in June 2021, Karina aespa is ranked first, followed by Jennie BLACKPINK in second place, and Arin Oh My Girl in third place.

The achievement of aespa's leader is certainly remarkable. Because Karina and other members just debuted in November 2020. In seven months of their career, the beautiful idol has already achieved popularity.

The Korea Institute of Corporate Reputation extracted a total of 119,349,817 data from 540 individual girl group members from May 20, 2021, to June 20, 2021, to analyze the brand reputation index based on the analysis of individual girl group consumer behavior that forms the communication index and community index. Compared to the individual brand data of girl groups in May 2021 with a total of 114,224,835 data, there was an increase of 4.49% in June.

1. Karina aespa

Credit: SM Entertainment

The brand reputation index is an indicator created through brand data analysis and finds that online consumer behavior has a significant impact on brand consumption. Through individual girl group analysis, it is possible to measure the positive and negative evaluation of individual girl group brands, media interest, and consumer interest. Analysis of girl group's individual brand reputation includes brand assessment analysis that measures the influence of the brand.

Based on the Top 30 Girl Group's Individual Brand Reputation in June 2021, the first rank, Karina aespa, was analyzed to have a brand reputation index with a total of 3,668,577, including a participation index of 1,863,770, a media index of 545,468, a communication index of 543,229, and a community index of 716,110. Compared to the brand reputation of 850,930 in May, this number increased by 331.13%.

2. Other aespa Members

Credit: SM Entertainment

Then, in fourth place, Winter aespa was analyzed to have a brand reputation index with a total of 3,199,614, including a participation index of 1,602,077, a media index of 455,936, a communication index of 588,969, and a community index of 552,631. Compared to the brand reputation index of 816,222 in May, this number increased by 292.00%.

Followed by Gisele aespa in fifth place, analyzed to have a brand reputation index with a total of 3,090,847, including a participation index of 1,507,526, a media index of 509,727, a communication index of 549,052, and a community index of 524,541. Compared to the brand reputation index of 429,493 in May, this number increased by 619.65%.

Furthermore, in seventh place, Ningning aespa was analyzed to have a brand reputation index with a total of 2,529,645, including a participation index of 1,127,767, a media index of 380,499, a communication index of 534,132, and a community index of 487,247.

3. Factors that Influence

Koo Chang-hwan, director of the Korea Institute of Corporate Reputation, said, "In June 2021, after analyzing the individual girl group category (overall), compared to the data of 114,224,835 in May 2021, the data in June increased by 4.49%.Based on detailed analysis, brand consumption increased by 47.39%, brand issues decreased by 62.09%, brand communication increased by 23.17%, and brand expansion increased by 26.87%."

He continued, "In the analysis of Karina aespa, who ranked first in Girl Group's Individual Brand Reputation in June 2021, there were high levels of words such as 'appear', 'reveal', and 'thank you', and in the keyword analysis, the words 'Next Level', 'teaser', and 'singing ability' appeared the most.Compared to Karina's reputation index in May 2021, which was 850,930, the number increased by 331.13% in June 2021.Based on detailed analysis, brand consumption increased by 819.08%, brand issues increased by 454.75%, brand communication increased by 94.18%, and brand expansion increased by 165.17%.In the positive maintenance rate analysis, the positive ratio is 70.20%."

(kpl/ssm)