HEARTS2HEARTS Sets a Record! Debut Album 'THE CHASE' Sold Over 400 Thousand Copies in a Week

Kapanlagi.com - Who would have thought that the debut of K-Pop group Hearts2Hearts could shake the music industry with their first album, 'The Chase'? In the first week of its release, the album managed to sell over 408,880 copies, setting the highest sales record for a girl group's debut album in its first week.

The release of this album not only marks an important moment for the group but also draws attention worldwide. Sales skyrocketed from day one, with 231.6 thousand copies sold in the first 24 hours. Within two days, that number surpassed 286 thousand, and by the third day, they had crossed 339 thousand copies. This trend continued until it finally reached over 400 thousand copies on the seventh day.

With this achievement, Hearts2Hearts not only solidifies their position in the K-Pop music industry but also invites curiosity and enthusiasm from fans. Let's take a closer look at the marketing strategies that brought this group to the peak of success!

1. Aggressive Promotion Strategies on Social Media

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Hearts2Hearts leverages various social media platforms to promote their music and image. With this multi-platform approach, they have successfully reached a wide audience and built anticipation ahead of their album release.

Social media has become the main tool in creating buzz, where teasers and engaging content are shared regularly. This has made fans increasingly eager for the official release of 'The Chase'.

2. Reactions from Korean Netizens

HEARTS2HEARTS successfully made history with their debut album The Chase, which recorded sales of over 400 thousand copies in the first week. This achievement crowned them as the debut girl group with the highest album sales in K-pop history.

However, this success also triggered various reactions among netizens. Some questioned the reasons behind this fantastic number, considering HEARTS2HEARTS is still a rookie group.

"They are still rookies, so what are people actually looking for when buying their album? I don't quite understand about idols," said a netizen.

A K-pop fan explained that rookies usually have a low quota for fansigns, so many fans buy albums to get a chance to meet their idols in person.

"When they are still rookies, their fansign quota is the lowest, so many people buy albums to start stanning the group. They can see their idols up close at the cheapest price."

There are also those who buy the album because they are interested in the music and visuals of this group.

"I’m an SM fan and I bought the album. The song is good and they are very beautiful."

"This is their debut album, so I bought one tooㅋㅋ H2H fighting!"

"I bought one too. Got Carmen. They are so cute. Fighting, babies!"

However, not all netizens understand this trend.

"This is really weird."

"It seems like K-pop fans are fighting more about records now."

Some netizens highlighted SM Entertainment's marketing strategy, which is considered similar to HYBE.

"They started using this tactic since RIIZEㅋㅋㅋㅋㅋ"

"SM using a popularity-based strategy like HYBE is quite impressive. They are very confident that this rookie from SM will have fans instantly stan and buy everything. It's just like what they did with RIIZE."

In the midst of this debate, many are curious whether the trend of high sales among rookie groups will continue.

"Who will order 410K albums next?"

Despite the heated discussions among netizens, one thing is for sure—HEARTS2HEARTS has made an incredible debut and captured the attention of the K-pop industry.

3. Impressive Debut Performance

Their debut showcase at Yes24 Music Hall, Seoul, was an unforgettable moment. The confident and captivating performance left a positive impression on the media and fans, helping to build momentum at the start of their career.

This strong performance became one of the key factors in attracting public attention. With impressive visual support, Hearts2Hearts managed to create a deep impression in the hearts of fans.

Overall, the success of 'The Chase' sales is the result of an integrated and well-planned marketing strategy. By combining online promotion, collaborations, strong performances, and quality music, Hearts2Hearts has successfully created buzz and high anticipation among K-Pop fans. This achievement shows that they are one of the most promising girl groups today, and fans are increasingly looking forward to the next steps from this group!

(kpl/jje)