K-Pop
The court document between HYBE and Min Hee Jin reveals the promotion plans for NewJeans throughout 2024 until early 2025. A KakaoTalk conversation dated April 15, 2024, contains strategies for releasing singles, albums, and a world tour.
The series of revealed agendas shows that business planning was arranged long before the controversy arose. Curious?
Read other news about NewJeans on Liputan6.com, come on! If not now, when?
May 2024 is designed as the beginning of a new era for NewJeans with the release of Single 1. Promotions on South Korean music programs will be the main focus to strengthen domestic exposure.
June will feature the release of Single 2 along with performances at Japanese music events. The AE fan meeting is also on the agenda as an effort to expand the global market.
July is scheduled for a return to Korean music shows. This month also coincides with the celebration of NewJeans' second debut anniversary.
August will be a period of rest as well as the execution of advertising contracts for the second half of the year. The team is also exploring venue bookings for the September–October agenda.
September or October is planned as the encore fan meeting moment. The event announcement and pre-sale tickets have already entered the official timeline.
November or December is targeted for the album release. Music show promotions will run concurrently with the sale of physical and digital albums.
The document also mentions the announcement of a world tour in 2025. This means that the activity roadmap has even been projected until January 2025.
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