K-Pop
Jennie BLACKPINK was announced as the newest global brand ambassador for Ray-Ban on April 9, 2026. This announcement was made globally to reach the young generation of fashion and music lovers.
This moment also comes after Jennie's performance as the closing act at ComplexCon Hong Kong. This collaboration highlights Jennie's signature style that blends luxury and street style.
Ray-Ban sees Jennie as the perfect representation of today's youth. Her effortless yet standout style is considered relevant to global trends.
This collaboration is also a strategy to expand the market. The brand wants to reach a fresher and more dynamic audience. Jennie's presence is considered to bring a strong new energy.
Jennie herself admitted to being very happy to collaborate with Ray-Ban. This beautiful woman said that the collaboration with Ray-Ban felt natural from the start because she indeed likes items that can be worn in everyday life.
"I am very happy to collaborate with Ray-Ban. Everything felt natural from the beginning. For me, confidence doesn't have to be flashy; it comes from feeling comfortable with yourself and expressing who you are in a calm way," she expressed.
Along with the announcement of Jennie's appointment as global brand ambassador, Ray-Ban immediately released the latest campaign. This campaign highlights Jennie's bold and expressive side.
The visuals presented in each new Ray-Ban collection feel edgy yet still wearable, with Jennie's strong aura as the main highlight.
The latest collection features various iconic models with a modern twist. There are 90s-style wrap shields that are becoming popular again, vintage metal frames, and feminine cat-eye styles that offer interesting variations.
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