KINO and His Debut Mini Album 'If this is love, I want a refund', with Unique Lyrics

Kapanlagi.com - KINO never stops creating. After establishing his own label, NAKED, at the end of 2023, KINO released his first EP or mini album, “If this is love, I want a refund”. In the main single, “Broke My Heart”, KINO expresses his anger by wishing the worst for someone who has wronged him. The lyrics of this song are not too poetic but still feel real, speaking to all listeners as if we all feel anger and dislike towards someone.

In addition, the song features Philadelphia rapper, Lay Bankz, whose lyrics add an extra flavor to the song, making the story of the song even more dynamic. The chemistry between these two singers can be seen in the filming of their music video in Philadelphia, where KIO and Lay Bankz directly created choreography for the chorus part and incorporated it into the video.

“ If this is love, I want a refund is my first EP and represents the full cycle of a relationship. It is also a collection of songs that express sincere feelings about love; the good, the bad, the ugly. Love is not always as good as portrayed or our feelings towards it. This is a story about me, you, and all of us: Our diary"

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In addition to the main single, this EP includes four additional songs. "Solo" is a farewell song that tells the final story of a couple. Different from sad and prolonged farewell songs, this time KINO decided to sing about a couple who have accepted their differences and pray for a better future for each other.

The repetitive dance song in the chorus, "Freaky Love," is the second single from the EP. This single showcases the instant moment when we are infatuated with someone and plan a future together. The song is inspired by the expression "delulu" which is widely used on social media, a comment often made by fans. The accompanying animated music video represents the story of the song well with enthusiastic and fun characters.

In "Valentine," KINO focuses on more sincere feelings about life. With this song, he fast-forwards to several decades from now, reminiscing about his energetic youth. With this nostalgic song, KINO wants him and all listeners to recharge our courage and bravery through this song whenever they feel like giving up.

The album ends with the first single, "Fashion Style." Confidence-boosting song with drums and bass, KINO wants to convey a message to all listeners that "you are beautiful just the way you are and don't try to be someone else".

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In addition, KINO participated in all artistic directions of the EP including visual directing. As a result, this EP has two concepts to tell the story of the EP: Reality vs Expectations. In the expectation version, it shows the perfect side of love. In the reality version, it depicts all of us facing the not-so-good side of love. From ears to eyes, the EP is ready to fill your emotional and creative void.

1. Unique Marketing Strategy

Prior to its release, KINO had already taken bold marketing steps that made it go viral on social media. It all started with a picture at X, where KINO held a sign that served as a teaser for the EP release at the Coachella festival. As established artists rarely take such actions in public, this was a refreshing surprise for many music listeners.

After that, KINO released a video titled 'Rate My Song' where he randomly approached strangers and asked them to rate his song, 'Broke My Heart'. Besides KINO's proactive approach, what caught the viewers' attention was the appearance of Simu Liu in the video as a participant. After listening to the song, the actor gave a high score, further increasing anticipation for the EP.

2. Story of 4 Other Songs

In addition to the main single, this EP includes four additional songs. “Solo” is a farewell song that tells the final story of a couple. Unlike sad and prolonged farewell songs, this time KINO decided to sing about a couple who have accepted their differences and pray for a better future for each other.

The repetitive dance song in the chorus, “Freaky Love”, is the second single from the EP. This single showcases the instant moment when we are infatuated with someone and plan a future together. The song is inspired by the expression “delulu”, which is commonly used in social media, a comment often made by their fans. The accompanying music video with animation represents the story of the song well, with enthusiastic and fun characters.

In “Valentine”, KINO focuses on more sincere feelings about life. With this song, he fast-forwards several decades from now, reminiscing about his energetic youth. With this nostalgic song, KINO wants himself and all listeners to replenish our courage and bravery now through this song whenever they feel like giving up.

The album concludes with the first single, “Fashion Style”. A confidence-boosting song that contains drums and bass, KINO wants to convey the message to all listeners that “you are beautiful with yourself and don't try to be someone else”.

3. Creative KINO

In addition, KINO participated in all artistic directions of the EP including visual directing. As a result, this EP has two concepts to tell the story of the EP: Reality vs Expectations. In the expectation version, it shows the perfect side of love. In the reality version, it depicts all of us facing the not-so-good side of love. From ears to eyes, the EP is ready to fill your emotional and creative void.

Don't forget to listen to KINO's mini album, KLovers!

In addition to the main single, this EP includes four additional songs. "Solo" is a farewell song that tells the story of a couple's last moments. Unlike sad and prolonged farewell songs, this time KINO decides to sing about a couple who have accepted their differences and pray for a better future for each other.
The repetitive dance song in the chorus, "Freaky Love," is the second single from the EP. This single showcases the instant moments when we are infatuated with someone and plan a future together. This song is inspired by the expression 'delulu' which is widely used in social media, a comment often made by its fans. The accompanying music video animation represents the story of the song well with enthusiastic and enjoyable characters.

In 'Valentine', KINO focuses on more sincere feelings about life. With this song, he fast-forwards to several decades from now, reminiscing his energetic youth. With this nostalgic song, KINO wants himself and all listeners to replenish our courage and bravery now through this song whenever they feel like giving up.
The album ends with the first single 'Fashion Style'. A confidence-boosting song that contains drums and bass, KINO wants to convey the message to all listeners that 'you are beautiful with yourself and don't try to be someone else'.

(kpl/pit)