Lee Dong Hwi, Cha Eun Woo's Brother, Develops Celebrity Protection System from Malicious Comments

On Sunday (16/11/2025), Dong Hwi appeared in a video uploaded by the popular lecture channel ‘Sebasi Talk’. The video features him giving a presentation on stage at the AI Summit Seoul & Expo 2025, held at COEX.

This moment went viral immediately after the public realized that "Cha Eun Woo's younger brother is actually this handsome", complete with a calm and smart vibe that made netizens fall even more in love. However, behind the handsome face that often gets the spotlight, Dong Hwi actually has impressive academic achievements. He is an alumnus of Fudan University majoring in media, one of the top universities in China, and is now working as an AI expert.

In his interview and presentation clips, Dong Hwi explained that his career in the AI field actually stems from his experience living in a celebrity environment, thanks to Cha Eun Woo. "Because I lived in a circle quite close to celebrities, I became focused on their anxieties and interests," he revealed.

"They often think about how to communicate better with fans. Not just artists, but agencies and brands also really need feedback data. From there, I thought of creating a solution that could collect that data," added Dong Hwi.

Dong Hwi also revealed a more serious side: his concern about the many celebrities who get hurt by malicious comments. "I often see celebrities who are truly in pain because of malicious comments. Of course, constructive criticism should be accepted, but the media is now too much, so excessive malicious comments are appearing more often."

Dong Hwi and his team are now developing a protection system, a data-driven solution designed to help artists, influencers, and even brands, to be safer when exposed in the digital world. "This is the era of influencers. Everyone can be exposed to the media. We want to create a system that can protect those who are in the spotlight," he explained.

Dong Hwi mentioned that the CEO of his company, Yongmin, also played a significant role in encouraging him to develop this idea after hearing the personal anxieties he had kept to himself. Who is increasingly impressed by Lee Dong Hwi?