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Lisa BLACKPINK has officially been announced as the latest global ambassador for SHISEIDO. This announcement was made through the brand's official account on February 9, 2026, and immediately garnered widespread attention from fans in various countries.
In her inaugural campaign, Lisa appears as the main face representing the character of a modern woman. She showcases confidence and strong energy through her expressions and assertive gestures. This appearance reinforces Lisa's image as a global figure consistent with her identity.
The campaign visuals showcase an active and dynamic side of Lisa. Her style and expressions reflect the fast-paced rhythm of life that she often experiences as an idol with an international agenda. Lisa's figure appears in harmony with the energetic character that has always been associated with her.
Not only that, the campaign's nuance also presents a depiction of balance in Lisa's life. This visual highlights how she maintains her calm amidst a busy schedule. This aspect showcases Lisa as a mature and reflective public figure.
Lisa's main side is also presented through a concept that emphasizes freedom of expression and self-acceptance. She appears with a more relaxed yet still visually strong aura. This depiction aligns with Lisa's image of being authentic and confident.
Outside of her collaboration with SHISEIDO, Lisa is also expanding her career into the world of acting. She has been announced to star in the latest romantic comedy film produced by Netflix, inspired by Notting Hill.
Lisa is also still active in the music world with BLACKPINK. The group has been confirmed to be preparing to release their latest mini album titled DEADLINE.
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